Two and a half years ago I launched a design subscription service on Product Hunt. The entire experience was built in a single weekend, so I obviously wasn't expecting a whole heck of a lot.
Jump to today, now over 900 days later, the service is still alive and surprisingly stable, given I haven't spent a dime, or made any sort of effort, to get the word out other than my original Product Hunt post.
DesignJoy (formerly Hue) has serviced now well over 100 companies, primarily SaaS. I assume this is due to the fact that those discovering DesignJoy on Product Hunt still to this day in the "related products" section are a part of some SaaS product themselves. Plus, word has spread around the Y Combinator community.
Some pretty amazing companies have trusted DesignJoy to handle their product design work. Some that have gone off to be acquired by companies like Stripe. Some that have gone off to win product of the year awards. Some that now have hundreds of thousands of users. I would have never expected such a client base.
To date, DesignJoy has completed well over 1,000 requests.
Now here's the catch...we only have 1 designer...and that 1 designer is me.
Somehow, someway, I've managed to keep up with not only the requests coming through DesignJoy on a daily basis, but also with my full time UX job. Luckily I work remote, so I have some flexibility in my work schedule. But still, it's a lot. DesignJoy has a strict delivery schedule which on average is about 48 hours. Perhaps less than 1% of requests fail to meet that.
At any given point, I have about 6-7 clients subscribed, with another 2-3 paused while their product is in development. It results in about $5-$6k MRR ($220k to date). It's not a significant amount by any means, but it's side income.
I've been given multiple opportunities to blow DesignJoy up into a multi-million dollar business nearly overnight by people like The Dave Ramsey Show and others. But I'm in no position to do that. I can't duplicate myself. I can't find designers who can work as quickly as me. Or if they can, they can't produce the level of quality that I demand my service provides.
I guess DesignJoy will forever just be a side project. Not a real company with real employees. But hey, if I can make an extra $6k every month, I suppose I should be fine with that.
Here's a link if you want to check it out. designjoy.co