Hey IH,
I'm Muhammad, a CS undergrad, and for the last few months I've been building EXdeck on my own (https://exdeck.xyz).
It started as an AI presentation maker, but I kept hitting the same wall with every AI tool I tried. They do one thing, and they lock you in. You get a pretty deck you can't really edit, or an export that isn't a real file. So I kept building until it became one workspace for the work students and small teams actually need:
- Presentations (real .pptx and PDF export, AI charts, AI diagrams)
- Documents (Word-style reports, proposals, essays, with tables and charts)
- Spreadsheets (plain-English editing, live formulas, real .xlsx export)
- Resumes (ATS-friendly templates, AI bullet refinement, clean PDF)
- Plus a diagram studio, a private in-browser file converter, and a PDF presenter
Two principles held the whole thing together. First, you always get a real, editable file you own, no lock-in. Second, it had to be cheap enough that a student wouldn't think twice, so Pro is $1.99 a month and most tools work on a free plan.
Stack is Next.js, TypeScript, Groq for the models, and Firebase. Almost everything runs client side for speed and privacy, and the server only does what the browser can't. The code is public on GitHub if anyone wants to look.
Here is where I'm honest. The product is in a good place. The distribution is not. I'm an engineer, so I kept building features instead of learning how to get the thing in front of people.
Traffic is low, and I know good SEO alone won't fix that for a new domain.
So I'd love your input on two things:
1. For an all-in-one tool like this, is broad positioning ("AI workspace") a mistake? Should I lead with one wedge (say, the resume builder or the PDF tools) and expand from there?
2. What actually moved the needle for you early on, before SEO kicked in?
Happy to return feedback on your project too. Thanks for reading.
The part that caught my attention wasn't the distribution problem—it was your first question. "AI workspace" explains what you've built, but not the first reason someone should choose it. If one use case consistently makes people say "I need this," I'd be tempted to let that become the entry point and have the workspace reveal itself afterward. Have you noticed one feature creating disproportionately more interest than the rest?
Good push.... honestly I don't have hard data on this yet, which is itself a gap I should close. My gut says the PDF/resume tools have a much shorter "aha" moment than the deck builder (upload, get result, done), even though I lead with presentations everywhere. So my instinct on your question is yes: "AI workspace" is probably too vague to be a front door. A wedge like "free resume builder, real PDF, no login" is a much easier click.
Going to set up basic funnel tracking so next time I can answer this with data instead of a hunch. Appreciate the nudge.
Glad it resonated.
Your reply made me think there's one strategic decision sitting underneath that wedge which becomes much more significant as the product grows, but I don't think I can explain the reasoning properly in a thread without oversimplifying it.
If you're interested, what's the best email to reach you on?
Really appreciate that.... would genuinely like to hear it, especially since I clearly haven't thought hard enough about what changes as this scales past the wedge.
You can reach me at mohammadizhan710@gmail com (I'm not allowed to post links yet, sorry for that). Looking forward to it.
Thanks! I’ve just sent it over.
Looking forward to hearing your thoughts whenever you have a chance.