Here’s the moment it clicked.
I was running product infrastructure ops at a tier-1 tech company. Hundreds of engineers, multiple time zones. And the thing that broke most often was painfully dumb: new engineers regularly started their jobs without system access, without knowing who their manager was, and without their manager even knowing they had a new hire starting. This resulted in them not having correct system accesses for success, incorrect set ups and more ongoing issues.
It wasn’t negligence. The information existed. HR had it. The HRIS had it. The problem was that it only moved when a human remembered to move it, and that human was always in a deep work block or another time zone.
So the company did what every company does. They added communication. More emails. More checklists. More meetings. More surface area for things to drop.
Exactly backwards. The problem was never too little communication. It was that communication was being used to move information that didn’t need a human to move it.
New hire created in the HRIS → manager notified → mentor notified → Slack channels created → access provisioned → welcome message sent. Zero human decisions.
That mess? Four hours to automate end to end. The company had been solving it by hand for two years.
So I left and built the thing. I package onboarding toolkits and automation workflows for founders and ops teams who have this exact problem but can’t afford to spend two years discovering the fix. Tools you already pay for. A few afternoons of setup, not a six-month project.