I Spent 6 Months Trying to Find Customers on Reddit. Here's What Actually Worked.

Six months ago, I was convinced Reddit was useless for marketing.

I'd tried everything the "gurus" suggested. Posted about my product in relevant subreddits. Left comments with my link. Even ran a few Reddit ads. Every single approach either got me banned, ignored, or just... crickets.

The biggest pain point? Finding the right conversations. I was spending 2+ hours daily just scrolling through Reddit, trying to find posts where people were actually asking for solutions. Most of my time was wasted on threads that went nowhere.

Eventually I built a tool called Wappkit Reddit to solve this. It filters posts by comment count and keywords so I can find the right threads in minutes instead of hours.

But the tool is only part of the story. The real breakthrough was understanding WHY certain threads convert and others don't.

The Discovery That Changed Everything
One day I got a DM from someone asking about my SaaS. Not from a post I'd made that day. From a comment I'd left three weeks earlier on a random thread with like 4 replies. I'd honestly forgotten I even wrote it.

That made me curious. I went back through my entire Reddit history. Every single lead, every demo request, every paying customer had come from threads with fewer than 10 comments. The popular posts where I'd spent most of my time? Complete waste.

Why Low-Comment Threads Convert Better
Think about it. A post with 200 comments means 200 people fighting for attention. Even if your response is genuinely helpful, the person who asked the question probably stopped reading after the first 20 replies. Your insight is buried at the bottom where nobody scrolls.

But a post with 3 comments? You're one of four people in that conversation. The original poster actually reads what you write. Anyone who finds that thread later through Google sees you as one of the main contributors.

Less competition equals more visibility. Popular doesn't mean valuable. Popular means crowded.

My Daily Routine Now
Every morning I set my filters for low-comment threads with buying-intent keywords, and get a list of posts worth responding to. Takes about 15 minutes.

Then I spend another 15 minutes actually helping people. No pitching. Just answering questions, sharing experiences, being genuinely useful.

The weird thing is, when you actually help people, they ask YOU what tools you use. You don't have to pitch anything.

The Results After 6 Months
Since switching to this approach: 67 meaningful conversations, 12 demo requests, 4 paying customers. Zero ad spend.

Not life-changing numbers. But for a solo founder with no marketing budget? This is a real channel that actually works.

The key insight: stop chasing popular threads. Find quiet corners where real conversations happen. That's where customers are hiding.