I spent 65 hours manually auditing 100 SaaS landing pages 💪 Here's what I learnt

I don't just roast landing pages, I audit them too.

I reviewed 100 leading SaaS landing pages to help founders and makers identify trends around design, policies and sign ups, get started with benchmarks, and know what their competitors are doing.

Here's some interesting stuff

Only 10% of startups require a credit card to be entered to sign up

48% of startups had a free trial - for most it was 14 days

23% of startups had their first sign up field embedded on their landing page

Blue was the most common CTA colour - by far

50% of SaaS landing pages have a chat bot

78% of startups had testimonials on the landing page, 75% had client logos

Want the full results? V1 contains:

👀 Headline

📏 Headline length

💬 Chatbot?

🚨 CTA phrase

🌈 CTA colour

😶 Word count

🗣 Number of testimonials

🤝 Use of client logos

Download it 100% free: https://www.roastmylandingpage.com/100pages