Did I get your attention using a clickbaity-title? I'm sorry.
A while ago I made luckyshot.money, a website where people can "take a shot", and have their name/website listed on there forever.
Last week, two people transferred some money in exchange for a beautiful listing on the website.
I got excited about luckyshot.money picking up some attention again and talked to my 'colleagues' -at the space I rent an office at- about it and they thought I'd hit big if I did some advertising.
All money earned last week, was spent on Google Ads; I chose some cheap words around money, wasting money and getting rich, and a mac CPC.
With the budget I set I got a few visitors, but sadly no "luck".
Since this is such a weird "side-project", I guess there's no real lesson to be learned here. But hey! You can check out luckyshot.money, and maybe I'll see you there!