Two weeks ago decided to test something on LinkedIn: just post 3x a day. Every day. See what breaks.
Here's what's actually happening so far.
The bad part first:
My third post of the day usually goes out and just sits there. 1 like. Sometimes 2. One of them got 89 impressions (WTF LinkedIn). I deleted a few of them. I'll repost them at different times to see if it's the timing thing, or if the algo is just sick of me showing up for the 3rd time that day.
We don't talk about that. Moving on.
The actually surprising part:
+194% engagement vs the previous 14 days. From around 325 engagements to 962. I genuinely was not expecting it to move that fast.
I'm not really a "guru follow" type of person but I heard Alex Hormozi say something the other day that stuck with me: if something is working, just do more of it. More reps. More volume. More output. The data is kind of proving him right so far.
A few things I didn't expect:
The bad posts don't seem to hurt the good ones (yet?).
“Good enough" is a skill I'm actively learning. It's uncomfortable
Scheduling ahead isn't optional, it's survival. I use LiFast to generate and schedule my LinkedIn content in batches. Without it, 3x/day becomes a second job
2x engagement in 2 weeks is faster than I expected
So the real question I'm dropping here:
Has anyone here sustained this past the 1-month mark? Did compounding continue or did it plateau? Did the algo start punishing you?
And if your numbers tanked, I want to hear that too. I'd rather know now.
94% lift in 2 weeks is solid. I'm a solo founder building TrendyRevenue – been ignoring LinkedIn because it felt 'too corporate.' Your post is making me reconsider. Question: Did you notice any specific topic or post type that performed better than others? Or is it pure volume game?
Thanks for sharing the real numbers
First, you didn’t have good numbers because you were just consistent, it was more because you were consistently making good content! :)
I’m a social media manager and I wouldn’t say it’s not possible to keep up because I do this every single day, lol
So yes, it’s very possible especially when there’s a goal and visible growth, that’s always the push on hard days.
And yesss, scheduling tool is literally survival 😂
I wish you all the best! If you need help, holla!
Different volume (5x/week not 3x/day) but same shape: hit a sharp plateau at week 5, took ~3 weeks to break out.
What worked: shifted from 'tactical wins' content (here's what I tried, here are the results) to 'why this happens' content (here's the underlying mechanism). Different cognitive load → pulls in a slightly different audience. Engagement rebounded ~80% in 2 weeks.
What feels like 'algo punishment' is usually your audience exhausting your obvious takes — not the algo.
Honestly the Notion lead magnet part makes sense. PDFs usually get downloaded and forgotten, but a template people can actually use feels way more likely to turn into a real lead.
We post for clients on LinkedIn as part of our marketing packages and the 3x a day thing is interesting because we have actually tested different frequencies across multiple accounts.
What we have seen is that 2x per day is the sweet spot for most people. The first post of the day gets normal distribution. The second post gets slightly less but still meaningful reach. The third post almost always gets crushed by the algorithm unless you have a very large and active network that is consistently engaging with everything you put out.
The 194% engagement jump in 2 weeks tracks with what we see too. LinkedIn rewards consistency heavily in the first few weeks. The algorithm basically says oh this person is serious now and starts showing your content to more of your network. But around weeks 4 through 6 is where most people hit a plateau because the easy reach from your existing network maxes out and you need to start pulling in second and third degree connections through shares and comments to keep growing.
The thing about deleting underperforming posts though, I would stop doing that. LinkedIn tracks your posting patterns and deleting posts can actually signal to the algorithm that you are gaming the system. Better to just leave them up and learn from what did not land.
Biggest thing we tell our clients is that volume without engagement is just noise. If you are posting 3x a day but not spending time commenting on other peoples content, you are only getting half the benefit. The algorithm weighs your outbound engagement almost as heavily as your own posting consistency.
$12K is a clean number. targeting logic is where most LinkedIn automations fall apart - that's the piece pasting a URL can't fully solve.
$12K is a clean number. targeting logic is where most LinkedIn automations fall apart - that's the piece pasting a URL can't fully solve.
Great post! I really liked your approach, especially [specific point]. You might also try [small improvement idea] — it could improve the results even more.
i bet an ai couldn't have written this :)
incredible journey, this could be very useful for validating a product while building your audience!
The bad posts not hurting the good ones is the counterintuitive finding here. Most people assume the algo penalizes you for low performers but it sounds like LinkedIn is evaluating each post independently, at least in the short term. The 'good enough is a skill' line is the one worth sitting with. Most content bottlenecks aren't time problems, they're perfectionism problems dressed up as time problems. Volume forces you to publish before you're ready which is actually the mechanism that makes you better faster. The real question past month one is whether the engagement is compounding on itself or just resetting every two weeks, curious whether you're seeing any posts from week one still pulling engagement or whether everything decays within 48 hours.
thats great, Lifast sounds good enough, i surely would try it
Great questions. I am a one man SaaS , and a school teacher. Summer is coming, but I don't want to spend my entire summer writing blog posts. I would rather enjoy family and code. Like you, I'm not the person that people follow on social media, but I feel that I have a good product, and posting as I can, -usually once a week, I will slowly grow. If my product is as good as I believe it is, it just needs momentum.
I am trying for 1 a day and I'm only a week in and I'mffinding that it's a lot more work than I thought with ideation and editing.
It's time to use LiFa.st so you can save a lot of time on finding and working with ideation and editing.
HI, i'm Connell, a Bug Bounty Hunter. I run PentraSec, a Web Application Security boutique, similar to platforms like HackerOne and Bugcroud but more personalised, meaning more focus on in-scope applications to test.
I'd be happy to partner with you to test your applications before attackers do; leaving you to focus on the development while i cover your unintentionally open paths and footprints attackers could crawl into, and making sure you stay trusted and guaranteed by your clients.
Hi Tom. Your product sounds amazing, and you I really enjoy your posts, so much so that I went to check it out. For one I really the clean UI and the clarity, anyone checking out Lifast would immediately get the value.
However I just tried the “Get started” button (the only entry point aside from login) and landed on a blank screen.
Moments like that tend to break momentum quickly, especially when users have already taken action.
That’s exactly the kind of early-stage friction I focus on in onboarding and activation audits.