I stopped "generating leads" and my pipeline has never been better. Here's the playbook.

Hey IH,

For a long time, I followed the standard advice: build a funnel, gate your content, and nurture leads. It felt like a constant, uphill battle.

So I flipped the model. Instead of trying to pull people into a funnel, I decided to build a "campfire" where people would want to gather. I focused 100% on becoming the go-to resource in my niche by answering questions and providing value with zero friction.

The results were wild. The leads that came from this approach were warmer, more qualified, and closed faster.

My mantra became: "Go to resource, go to market."

I documented the entire strategy and the steps I took in this playbook. Sharing it for any other founders tired of the old lead gen grind.

https://www.seosiri.com/2025/10/community-lead-generation-playbook.html