I stopped optimizing my homepage. Tag pages matter more for my AI directory
The Reality
Today I didn’t touch my homepage.
Instead, I spent time restructuring tag pages on https://seekaitool.com/, the AI directory I’m building.
The Deep Dive
When I started, I focused too much on the homepage.
Better layout.
Better sections.
Better visuals.
But the more I thought about it, the less it made sense.
No one is searching for “AI directory homepage”.
People search for things like:
- AI writing tools
- AI girlfriend apps
- AI image generators
That’s when it clicked.
The homepage isn’t where discovery happens.
Where discovery actually happens
Search traffic doesn’t land on your homepage.
It lands on:
- category pages
- tag pages
- individual tool pages
So I shifted my focus.
Instead of polishing the homepage again, I started building better tag pages.
What I changed
First, I stopped treating tags as just labels.
Each tag is now a real page with its own purpose.
For example:
- /tag/ai-writing-tools
- /tag/ai-girlfriend
- /tag/ai-image-generator
Then I made sure each page has:
- a clear title
- a short intro explaining the use case
- a list of relevant tools (not everything)
No fluff. Just intent.
The key decision
I don’t want 100 empty tag pages.
So I only create a tag if:
- there’s clear search intent
- I have enough tools to support it
- I can explain the use case in one sentence
If not, I don’t create it.
What surprised me
This changed how I think about the whole product.
It’s no longer just a list of tools.
It’s a collection of entry points.
Each tag page is a potential landing page.
Each one answers a slightly different question.
What I’m testing
Right now I’m experimenting with:
- fewer but more focused tags
- clearer naming (matching how people search)
- better internal linking between tags and tools
All of this is happening on seekaitool.com.
Still early, but it feels like a better direction than endlessly tweaking the homepage.
The Ask
If you’re building a directory or content-heavy site:
Do you treat tag pages as first-class pages, or just metadata?
And how do you decide which tags are worth creating?
