I'll be honest - the first 3 months of launching my side project were brutal.
I tried the usual stuff: Product Hunt launch (got some upvotes, zero conversions), Twitter threads (crickets), cold emails (0.5% reply rate). Burning through $200/month on SEO tools that showed me keywords I couldn't rank for anyway.
Then I stumbled into Reddit marketing by accident.
Someone mentioned my tool in a random subreddit comment. 47 signups that week. More than all my other efforts combined.
So I went all in.
The problem?
Finding the right threads to engage with was eating my whole day. Literally 2-3 hours of scrolling through subreddits, looking for questions I could actually answer without being spammy.
Most marketing tools are built for Twitter or SEO. Reddit is still this weird afterthought nobody's really figured out.
So I built a scraper. Desktop app, runs locally, filters threads by comment count. The idea is simple: threads with <5 comments = nobody's really answered yet = your reply gets visibility.
Dropped it at https://wappkit.com/download if anyone wants to try it (it's free).
What actually changed:
The traffic quality from Reddit is insane compared to other platforms. People there actually read, click, and convert. Not just vanity metrics.
Still not making $15k/mo like some of the legends on here. But 200+ users from organic reddit comments alone feels pretty good for a local desktop tool.
Anyone else doing reddit marketing? Curious what's working for others.