I Stopped Selling AI Features and Started Selling Outcomes — Here’s What Changed

Hey Indie Hackers 👋

I’m Julien, founder of Linkeme, an AI-powered tool that automates social media content: from idea to image to scheduled post.

In the beginning, I did what most AI founders do…

I talked about GPT prompts.

I showed off automation pipelines.

I demoed image generation and headline scoring.

And guess what?

Nobody cared.

(Except other builders like us — love you all, but you weren’t going to buy.)

The shift happened when I reframed everything.

Instead of selling features, I started selling outcomes:

• “You’ll save 6–8 hours per week on content.”

• “You’ll never again worry about what to post on LinkedIn.”

• “You’ll look like you have a marketing team — even if you’re solo.”

Same product. New positioning. Big difference.

Here’s what changed after I made the switch:

📈 Higher conversion from demos

When I stopped showing the backend and started showing results, users got it faster — and acted.

🧠 Better feedback

Instead of “can it do this too?” I started hearing “this will save me so much time.”

💬 Fewer feature requests, more outcome requests

People now ask: “Can it help me grow X followers?” or “Can it help me stay top-of-mind?”

That’s gold — because it tells me what really matters.

If you’re building with AI, here’s my takeaway:

🚫 Don’t pitch tech.

✅ Pitch transformation.

Even if your product is smart under the hood, your user is buying a better day — not a better LLM.

Has anyone else made this same shift?

Or are you still stuck in “look what we can do” mode?

Happy to share what worked for us on positioning, demos, or onboarding if helpful.

Julien from Linkeme