A few weeks ago I started asking a simple question across Reddit, X, and IndieHackers:
"How do you track competitor pricing?"
The most common answer: "We check when we're about to change our own pricing."
Which basically means most founders are flying blind the rest of the time.
One founder told me he lost 6 deals before realizing a competitor had quietly dropped their price 3 weeks earlier. He found out from a prospect on a sales call.
That stuck with me.
So I kept asking. And the pattern was consistent — founders don't have a system. They rely on accidentally stumbling onto changes, or hearing about them from customers. The tools that exist either flood you with noise (any change on the page, including cookie banners) or cost $50-200/month for something overkill.
So I built PricingRadar.
Here's what it actually does:
You paste a competitor's pricing page URL and your email. That's it.
Every day it quietly scrapes the page and strips out all the noise — cookie banners, footer changes, tracking scripts, timestamps — everything that would trigger a false alarm.
An AI layer then looks at what actually changed. It classifies it into one of four types: price change, plan change, feature change, or marketing copy change.
If it isn't confident enough, it stays silent. It's designed to prefer missing something over bothering you with noise.
When something real does change, you get a clean email with exactly what shifted — which plan, what the price was before, what it is now, and a plain English summary.
No dashboard to check. No noise. Just a signal when it matters.
No account needed. Takes 10 seconds to set up. Free right now.
The bigger vision is competitive intelligence — not just "something changed" but context around why it changed, market signals, pattern recognition across competitors. But I'm keeping it MVP until I have real users telling me what actually matters to them.
That's where I'm stuck. The product works. The problem is real. But I'm at 0 users and still figuring out distribution.
If you're a SaaS founder who tracks competitors manually or has been burned by missing a pricing change — I'd genuinely love you as a founding user. Your feedback will directly shape what gets built next.
→ pricingradar.xyz
And if you've been through this stage — zero users, working product, validated problem — I'd love to hear how you got your first 10.
Hey Sourav! Just read your post. I'm building complaintminer. co m, aggregates competitor complaints from
G2/Reddit/Trustpilot. You "talked to 30+ founders" experience is exactly what I'm trying to validate with right now. Would a 15-min call to swap notes be useful? Happy to share what I've learned from my 5 calls so far.