I think AI may create a new kind of tiny job: human accountability

I’ve been thinking a lot about job displacement lately.

Most conversations around AI and work focus on which jobs get automated.
That matters, obviously.

But I’m more interested in what appears in the gaps.

My current thesis:

As AI gets better at planning, summarizing, organizing, and generating content, one thing still seems stubbornly human:

getting another person to actually follow through.

Not by giving perfect advice.
By being present.
By nudging at the right time.
By becoming someone they don’t want to let down.

That sounds soft, but I think it could become economically real.

We’re building Focido around that idea:
a social productivity app where real people help each other complete tasks, and motivators first earn reputation before they earn money.

So the question isn’t just:
“Which jobs will AI replace first?”

It’s also:
“What new work appears because humans still need humans?”

What I’m trying to figure out now:

• Is “personal motivator” a real category, or just a feature?

• Would people trust a reputation-based motivator marketplace?

• Does this feel more like productivity, coaching, or something new?

Would love honest feedback from people building in future-of-work, productivity, or marketplaces.