"I started doubting myself and said, 'Well, I think it's a bit... you know what, it's silly. I'm not going to do it.' He asked, 'Why not? What's actually stopping you?' And it was quite a profound moment because I was like, 'Actually, nothing.' I think everyone has ideas but you kinda go, 'Oh, that's silly. I'm sure someone's already invented it.' Or, if they haven't, you don't know where to begin. Then in a couple of years' time, you'll see it and be like, 'Oh, I had that idea!' I guess that's the difference, right? It's being able to go, 'Yeah, I'll solve it. Why not?'"⠀
...Or there's 3,000 competitors and you don't want to add another variant.