My new start-up is in shall we say, a less than ideal industry right now.
We were building a product that matched weekend activities in Singapore for couples based on their preferences/ interests. Early feedback was awesome and referrals/ rebookings were coming in.
Then the black swan hit...
Last night we created a 'home' adventure package, consisting of an independent restaurant meal, D.I.Y cocktail kit created by a super hip bar, a game/activity and a Spotify playlist co-created by the restaurant to create the vibe.
This, in turn, supports the struggling local vendors who have suffered a downturn with the lockdown situation.
Within 8 hours of launching (to our tiny audience and posting on Facebook groups), we have registered $900 in sales which to us, is awesome.
We are currently brainstorming how we can boost the exposure without a paid ads strategy
Hopefully, this serves as a little example of potential opportunities within the difficult current climate.
Any creative thoughts for marketing or the experience itself are welcomed as always :)
Here is a link to the product: https://www.randomdots.co/products/home-experience?variant=32987359805572