I thought building a video meme platform would be a technical challenge. I was wrong.
When I started building Trollflix, I expected the hardest parts to be video processing, infrastructure, scaling, and mobile apps.
Surprisingly, the biggest challenge has been something much simpler: content density.
A social platform feels empty without enough great content, and without content, users don't have a reason to stay.
When I started automating content creation, users started to call "bots". When we started to create original contents, there was "empty feed" problem, when we started curating content, feed were looking too repetitive.
I'm currently experimenting with:
Working with meme creators and curators
Building an initial content library
Improving recommendations before large-scale user growth
For other founders building content platforms:
How did you solve the "empty feed" problem in the early days?
That framing usually means the hard part turned out to be people rather than code — moderation, or the cold start where a content platform is worthless until it has content and gets no content until it's worth visiting.
Which one was it for you? I ask because they fail differently: moderation is a cost that scales with success, cold start is a wall you either get through or don't. If it was cold start, what did you actually do to seed it — and did any of it work, or did it just delay the same problem?
Great insight. I had a similar experience building AI video tools.
At the beginning I thought the hardest part would be video processing and infrastructure, but distribution and creating a repeatable content workflow turned out to be the bigger challenge.
I think working with creators is probably the right direction. A strong creator ecosystem can become a much bigger advantage than technology alone.
Curious how you are thinking about balancing original content, creator contributions, and AI-assisted content generation?
Thnaks for sharing your experience!
- On mobile, we select 4 curated contents and 4 original contents, then we mix them... It's like two separate feeds displayed in one feed.
“Interesting niche — are you leaning more into entertainment or community? Social platforms usually win when one is clearly dominant.”
disagree with this one partially, as there are a lot of social platforms out there... the point here is not to be TOP 1, but making it in top 15, even top 30 is still a huge thing...
Fair take — and I agree you don’t need to be #1 to win.
Where it gets interesting though is why users pick you over the 29 others.
In crowded spaces, the winners in that top 15 usually own a very specific behavior or identity, not just a smaller slice of everyone.
Curious what you feel Jogak could uniquely ‘own’ in that landscape — that’s usually what drives real pull.