Hey IH š
Iām a developer who finally built and launched my first SaaS ā Affly (a smart link shortener for affiliates and creators).
For weeks, I was obsessed with code, performance, architecture, deployment ā the fun stuff.
I really believed that if I just made something good enough, people would somehow find it.
They didnāt.
I have a working product⦠and 0 users.
Now Iām in a completely new world ā figuring out how to get anyone to care.
And honestly, it feels harder than building the whole thing from scratch.
Iām learning what āmarketingā actually means ā not ads, not SEO, but:
understanding who the product is really for,
explaining the pain clearly,
being visible, consistently, every day,
talking to people instead of hiding behind commits.
Itās humbling.
And weirdly exciting ā like learning programming all over again, but in another language.
If youāve been through this phase ā how did you start getting your first real users?
What worked before you had traffic or audience?
Great concept! Our products share many similarities, yet remain quite different. I'm confident your user base will grow over time since you're already putting yourself out there. That said, I did notice that many of your sites aren't fully functional. I'd recommend prioritizing the usability and stability of your public-facing pages, users tend to lose trust quickly when things don't work as expected.
Looking forward to following you in your journey :)
Thanks for the feedback! It's so important to receive it and, naturally, work on it first!
Also I saw you product, it looks very mature, and I wish it success!)
Hope you saw my offer!
Same here. Thought building was hard⦠turns out getting users is harder. Whatās helping me: picking one platform/community and focusing there instead of spreading myself thin.
Focusing on one is better
Same boat. Built an AI chatbot, spent a year on it, have 0 customers. The marketing paralysis is real. What's your plan for getting your first user?
I'm trying to fix this problem right now by connecting people to micro creators. Anyone interested?
Yes
me too!!!
Totally feel this.. Iāve built a few micro-apps lately, and every single one reminds me that distribution is 10Ć harder than building š
Iām experimenting with ways to make small tools stand out (especially AI-native ones built with Avery). Curious what channels youāve found the most traction on so far?
Weāve all been there ā great product, but tough to get eyes on it.
Iām exploring a solution using micro creators to help indie projects get noticed. Anyone interested?
Been there. Launched my first thing thinking "if I build it well, they'll come." Spoiler: they don't.
What helped me: pick one channel and go deep. For me it was Reddit ā found 2-3 subreddits where my users actually hung out, commented genuinely for weeks, then eventually shared what I built. Felt slow but got me my first 10-20 users who actually gave feedback.
Also, talk to users before you have them. DM people who fit your target profile and ask about their workflow. You'll learn what actually resonates vs. what you think matters.
Thatās super helpful, thanks! Iāve mostly been lurking on Reddit but havenāt gone deep in any niche yet ā will try that approach.
DMāing potential users sounds scary but also smart š Appreciate you sharing that.
I am in the same boat as you!!!
Glad Iām not alone in this š Letās keep pushing ā feels like weāre all figuring out the same puzzle from different angles.
Yes, I agree with you.
Thanks! Itās oddly comforting to see how common this is. Makes me feel a bit less crazy for struggling with it.
This hit hard af. Every founder whoās ever built something great and then faced the āno usersā wall can relate.
What youāre describing is exactly where a lot of the early SaaS teams we work with get stuck , the āproduct is done, but messaging and traction arenāt.ā
One thing thatās helped our startup clients is running a micro-validation sprint right after launch ā not to code more, but to test messaging, landing-page flow, and onboarding copy. Itās wild how 2ā3 small UX or narrative tweaks can double conversions without spending on ads.
If you ever want to jam on quick experiments to turn early visitors into first users, happy to share whatās been working for other solo founders.
Either way, huge congrats on shipping Affly ā building it is the hardest part, and youāre already ahead of 90% of people who talk about launching but never do.
This is gold ā āmicro-validation sprintā is such a great idea.
Iāve been tweaking features instead of copy, which is probably backwards š
Would love to hear more about how you structure those quick experiments!
Appreciate that! Honestly, the biggest wins usually come from aligning product flow and story , not adding new features.
Iād love to check out what youāve built and see if anythingās bottlenecking sign-ups.
Mind if I DM you a few quick ideas?
Totally get this ā I felt the same after launching my first SaaS. What helped was treating marketing like debugging: talk to real users, join small communities where they hang out, and share your progress publicly. Skip ads for now ā just focus on real conversations. Thatās how my first few users found me.dooflix for pc
Love that analogy ā ātreat marketing like debugging.ā Thatās such a mindset shift for me.
Totally agree ā real conversations beat ads any day. Thanks for the reminder š
This comment was deleted 10 months ago
Totally relatable ā shipping is exciting, silence after launch is humbling.
Marketing really is another language, but once you start treating it like debugging user attention, it gets fun again. Keep going šŖ
Yep, exactly that! Iām slowly learning to enjoy the ādebugging attentionā part.
Thanks for the encouragement šŖ
I'm working on trying to develop a user base and topic authority with my site as well.
I've found the easiest visitors come from one to two quality directories, and that's a start, you know, at least getting one or two eyes on your product.
After that it's turning those visitors into users.
Thatās a smart move ā directories are such underrated channels.
Any specific ones that worked well for you? Iām just starting to explore that side.
Yep, I'd say Peerpush is a go to, I got a solid amount of visitors from there after product launch, but the queue list is like 250 to 300 right now, - products they have to review before yours goes up.
You have a nice, clean site. Have you considered a short explainer video in the hero section? Have you done free beta testing for feedback and reviews on Reddit? Have you tried a micro-influencer? I've been thinking of trying SamCart when I'm ready to promote my app.
Thanks for checking the site! Yeah, Iāve been thinking about adding a short video ā might make the product click faster.
Havenāt tried micro-influencers yet, but that could be interesting for the affiliate niche š
I'm working on connecting people to micro-influencers- would you be interested?
Completely agree! Iāve been working in SEO and outreach for a few years, and itās crazy how often great products fail simply because no one knows they exist. This really hits hard, man.
100%. Itās wild how often that happens.
Iām starting to realize āgreat product + silenceā is probably the most common indie story out there š
Totally Agreed.
Every developer goes through this exact moment. You spent months building something that works beautifully, and then realize that nobody knows it exists. The good news is you're already doing the hardest part by showing up here and being vulnerable about it. Start with the communities where your ideal users already hang out and solve their problems publicly. Share what you're learning about link tracking and analytics. The users will come from being genuinely helpful, not from perfect marketing.
Thatās a great way to frame it ā āsolve their problems publicly.ā
Iāll start sharing more about what Iām learning from building link analytics. Thanks for that perspective š
Hey there!
Man, I feel this so hardābuilding the thing is the thrill, but marketing? It's like learning a new language overnight. I launched my first tool last year and spent weeks staring at zero users, thinking "if it's this good, why isn't anyone biting?" What finally clicked for me was just talking to people on Twitter and Reddit, sharing my own pains instead of featuresāgot my first 10 users from genuine convos. How are you planning to test the waters with Afflyācold DMs, or starting with your network? Can't wait to hear what sticks for you!
Cheers!
Totally relatable š Iām leaning toward starting with Reddit + small creator communities before doing any cold outreach.
Love that āshare your own pain, not featuresā idea ā definitely taking that to heart. Thanks!
This comment was deleted 10 months ago
This comment was deleted 10 months ago