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I thought indexing was the hard part

I thought indexing was the hard part.

Turns out helping Google understand what your product actually is is much harder.

Early on I kept thinking:

  • more pages
  • more features
  • more tools

would create more visibility.

Instead it mostly created more ambiguity.

I'm starting to think small products need semantic clarity more than feature depth in the beginning.

on May 20, 2026