I thought QR menus were a dead business. I was completely wrong.
A year ago, I thought QR menus were already a dead market.
Everyone was building the same thing:
PDF menu uploads
basic QR generation
ugly templates
no real business model
So instead of building “another QR menu app,” I started talking directly to restaurant owners.
That changed everything.
I realized restaurants didn’t actually care about QR codes.
They cared about:
updating prices instantly
multi-language menus for tourists
reducing waiter friction
looking modern without hiring developers
controlling everything from a phone
That’s when Qroole started evolving from a simple QR menu into a restaurant operating layer.
Today we’re building:
multi-tenant restaurant infrastructure
instant menu management
dynamic QR systems
multi-language support
restaurant microsites
analytics
smart customer flows
The funny part?
Most of our growth didn’t come from ads.
It came from:
restaurant owners sharing us with each other
local businesses seeing other venues use Qroole
SEO pages
organic content
direct conversations
One unexpected lesson:
Small “boring” businesses are massively underestimated in SaaS.
A restaurant owner may never tweet about AI agents or startup culture…
…but they will happily pay every year for something that genuinely saves time.
That completely changed how I think about software businesses.
Right now we’re focused on:
making onboarding frictionless
improving mobile experience
building tools restaurant owners actually use daily
scaling globally with multi-language infrastructure
Still early.
Still learning.
Still building.
But I’m convinced there’s a huge opportunity in modernizing traditional businesses with simple software.
That’s the bet behind Qroole.
