I thought VNDLY had an indexing problem. It turned out I had a content problem.
I started the week wondering why VNDLY's landing pages weren't getting more traction in Google.
My assumption: they weren't being indexed.
Then I checked.
Most of them were indexed.
Which left the more uncomfortable answer: the pages simply weren't good enough to rank.
For anyone new here: I'm building VNDLY, an inventory management platform, alongside two other SaaS products as a solo bootstrapped founder. This is my weekly build log.
What shipped this week
The biggest change was rebuilding all 19 money pages.
Before, they all looked roughly the same: a comparison table followed by mostly reused homepage copy.
Now every page includes:
Honest competitor comparisons
Pricing comparisons
"Good fit if / Better fit elsewhere if" sections
A switching guide
FAQs
900–1,400 words of page-specific content
I also removed large chunks of duplicated homepage content that had accidentally been repeated across every landing page.
Hopefully Google now has 19 genuinely different pages instead of 19 variations of the same one.
I also built an indexing dashboard that checks every page in the sitemap against Google and Bing.
Current status:
Google: 49/57 pages indexed
Bing: 16/57 pages indexed
The biggest surprise wasn't the numbers.
It was realizing that being indexed doesn't mean Google thinks your page deserves to rank.
What I learned
The biggest takeaway this week was that I had been treating indexing and ranking as the same problem.
They're not.
Google was already finding my pages.
It just wasn't finding them useful enough.
Sometimes the bottleneck isn't technical SEO.
It's simply better content.
What's next
Now comes the waiting.
I'll be watching Search Console over the next few weeks to see whether these rebuilt pages start earning impressions.
If they don't, I'll know the content still isn't good enough.
For those who've grown SEO for a B2B SaaS:
Have you seen thin-but-indexed pages respond well to a major content upgrade, or did you end up rebuilding them from scratch like I did?
