10
10 Comments

I tried every possible paid advertising method for a business

Hi Makers 👋🏻,

Some backstory:
So, a friend of mine wanted me to help her out with inorganic advertising (Of which I'm not a great fan of) of all sorts. So instead of just trying one or two platforms, we decided to do it on every possible place.

About the product:
A micro SaaS made for developers with mid-budget pricing.

Audience:
The target audience was generally people aged between 24-45 years located in the USA and EU.

Some important thing, we were using Google Analytics and as audience where devs many had content blockers installed, so we weren't able to track some data. Also, the landing page is optimized enough to get good sign-ups.

We decided to set a budget of $100 per channel.

Here are the channels and results we were able to achieve.

Google Ads (aka Vanilla): This got us 174 clicks, which got us around 28 sign-ups.

Bing Ads: Something weird happened here IDK why it's been 7 days now, and we were able to only spend ~75 USD which got us 96 clicks and weirdly high 21 sign-ups.

Reddit Ads: This got us with 208 clicks and 39 sign-ups, but most of them were from low CPC countries like Belarus and Serbia.

Facebook OOPS, Meta Ads: Got 240 clicks and 44 sign-ups.

Quora Ads: Got 149 clicks and 23 sign-ups.

All of them are still on a 30-day trial, so will have to see how they are converting.

posted to Icon for group Growth
Growth
on January 14, 2022
  1. 2

    Have you tried TikTok ads? I've been seeing more and more dev-oriented channels there.

    1. 1

      I really wanted to, but TikTok is blocked in my country

  2. 1

    All of them are still on a 30-day trial, so will have to see how they are converting.

    I'm curious to see the results at the end of the trial.

    As a general rule, indie hacking and paid advertising really don't seem to mix. You can see this when going back through interviews with them. I feel like fewer than 1 in 10 indie hackers cite paid advertising as a meaningful marketing initiative.

    1. 2

      I, too, think that it's not the most viable solution, and it's better to stay organic. BTW, we did inorganic stuff here only because we needed some feedbacks coming in.

      Will surely update on the results.

  3. 1

    Thank you for sharing. Do you feel comfortable to share the visual and the copywriting?

    1. 1

      Will post an update soon

      1. 1

        Thank you, I'll be waiting then.

  4. 1

    Thank you for sharing this list. Will you publish the information on how many stayed after the free trial?

    1. 1

      Yup, let the trial period end

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