I turned my AI automation agency into an ecom store -- here’s what happened

I run an agency where we build AI systems for outreach: cold callers, email engines, content workflows.

At first, these were just internal builds or client setups. But I kept running into the same problem: people didn’t just want the service; they wanted the actual system, in a way they could run it themselves.

So I started packaging the workflows as templates for n8n and Make.com.

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What that looked like
• AI Cold Caller → originally an internal system to contact my FB ad + cold email leads. Then clients asked for it. Now it’s a Make.com template that dials 600 calls/hr.
• Cold Email Engine → instead of manually setting up campaigns, I built a template that finds, personalizes, and sends 2,000/day.
• Content Systems → tools to auto-generate reels, VSLs, B-roll, even music videos.

These were all “agency tools” first. Now they’re products anyone can import.

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What I learned
1. Clients don’t always want the service. Sometimes they just want the system itself.
2. Productizing saves time. Instead of rebuilding each workflow for every new client, I package once and deliver instantly.
3. People pay for repeatability. The real value isn’t in the one-off build, it’s in making the system usable by anyone, even without code.

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Why I’m sharing this

A lot of people here on Indie Hackers build tools for themselves. My takeaway is: if you’re already building systems for your own business, there’s probably a way to package them and sell them as products.

That’s been the biggest shift for me. Turning agency know-how into something repeatable.

Curious if anyone else here has done the same. Have you ever turned a client deliverable into a standalone product?