I turned OpenClaw into a $39/mo social media manager in 2 days. First product I actually use myself.

I built 6 SaaS products in 6 months. All of them flopped. Every single one.

The pattern was always the same: I'd get excited about an idea, spend weeks building it, launch it, and realize I was solving a problem I didn't actually have. I was building for imaginary users.

This time was different. I built something because I was genuinely annoyed.

The problem

I'm a solo founder. I post content daily across Reddit, X, LinkedIn, Threads and a bunch of other platforms to market my projects. That means opening 5+ apps, rewriting the same idea for each platform's tone, scheduling separately, checking analytics in different dashboards.

It was eating 2+ hours of my day. Every day.

I kept thinking: why can't I just tell one thing what I want to say and have it handle the rest?

What I built

I took OpenClaw (the open-source AI agent that's been blowing up, 229K+ stars on GitHub) and turned it into a managed product called PostClaw.

It's a private AI bot on Telegram. You chat with it like you'd chat with a friend. Tell it what you want to post, and it:

• Writes the content
• Adapts the tone and format for each platform (LinkedIn gets professional, X gets punchy, Reddit gets conversational)
• Publishes to 13 platforms: X, LinkedIn, Threads, Reddit, Instagram, TikTok, YouTube, Pinterest, Bluesky, Facebook, Mastodon, Telegram, Discord
• Can also research topics and analyze your social media performance

The whole thing runs as your own private bot instance. No shared infrastructure.

Why OpenClaw?

I'm not going to pretend I built some crazy AI from scratch. OpenClaw is an incredible open-source framework and it does the heavy lifting. What I built is the productized layer on top: the social media skills, the multi-platform publishing, the content adaptation, and the managed hosting so people don't need to set up their own server.

Took me 2 days to get the first version live.

Why this one feels different

Every SaaS I built before, I never used it myself. I was guessing what other people needed.

PostClaw is the first product where I'm genuinely my own user. I use it every single day to manage content across all my platforms. When something annoys me, I fix it. When I need a feature, I build it.

Turns out "build something you actually need" isn't just a cliche. It's the whole game.

Where it stands

Launched yesterday. 9 users so far. Priced at $39/mo.

It's early and there's a lot to improve, but for the first time I'm not wondering "will anyone use this?" because I already know at least one person will. Me.

If you've been stuck in the cycle of building things nobody wants, my honest advice: look at what's already annoying you every day. That's your next product.

Anyone else here building tools they actually use themselves? Curious how that changed things for you.