I use my own SaaS to market my other app. Here’s what being my first customer taught me.

Hey, I’m Łukasz. I’m building PostSider, a social media publishing tool, and I use it almost every day to promote my other app, Local Waifu.

The biggest thing this taught me is that some features I thought were important really aren’t. And some boring, basic things matter much more once you actually depend on them.

For example, I don’t really need a built-in AI image generator in my scheduling tool. I already use Higgsfield or whatever other tool works best for what I need at the time. That changes constantly. The same goes for AI models: I want to choose what I use, rather than build my whole workflow around one model.

My actual workflow is pretty simple.

I use Hermes through Telegram. I can be walking or at the gym, send it an idea, and talk through a post. It generates a draft and sends it back. When I’m happy with it, I have it schedule the post through PostSider for the day I want.

The topic, context, and kind of content I need keep changing. I want the publishing part to work with that.

PostSider isn’t some huge, revolutionary invention. It publishes content to social media. You connect your accounts through a simple panel, log in, and use it. You don’t have to figure out Meta’s developer platform or build separate API integrations yourself. There’s analytics and other functionality too, but publishing is the main job.

For me, it fits into the system I already use. That turned out to be much more useful than trying to make it do everything.

Using it daily also changed how I see bugs. When something broke, I was often the first person to find out, because I needed it for my own work. Suddenly, fixing that annoying issue mattered more than adding another feature.

Before other customers started using it, it already had a heavy user: me. Someone who used it every day, ran into problems, and needed those problems fixed.

That’s what dogfooding has taught me so far. I understand much better what needs to work, what’s useful, and what I can leave out.

I still need feedback from other users. But building something I actually want to use has given me a much clearer starting point than guessing what an imaginary customer might need.

Anyone else using their own product daily to run or promote another business? What did you end up fixing or removing because of it?

https://postsider.com