I used AI to replace Honeybook in 2 weeks

Hi Everyone,

I’m writing this post to demonstrate the power of AI, and share an opportunity that has just emerged that is shifting the SaaS industry.

As many of you have already heard, AI is getting really powerful.

Everyone and their little brother has been talking about it so this is not news.

But what hasn’t been frequently discussed is the existential risk it’s posing to incumbent software businesses.

As AI gets better, people naturally rise up on the complexity spectrum.

Meaning products that were once tough to build and required large teams, now require small teams.

Because they’re now easy to build.

Think Calendly, or even Slack.

These were very difficult software products to build, but now are extremely easy with AI.

Which means the playing field is shifting in a very meaningful way.

The Incumbent's Dilemma

This presents 3 huge issues for incumbents…

• They’re having to shed software developers and try to figure out what the right size is for their company.
• Rule of supply and demand states that as software development gets easier, the market will begin to flood with cheap competitors.
• The price of an incumbent product tomorrow will be meaningfully less than it is today.

The only way to combat this is for incumbents to build high value features that will make users want to stay.

But ultimately competitors can just copy those features as well so there’s no long term moat to this strategy.

My Experiment

In order to test this strategy I built a tool for my wife’s organizing business.

She uses Honeybook to run her business and they recently raised their prices to $36 a month for their basic plan.

Given the current market landscape I thought this was extremely arrogant and a blatant demonstration of what not to do in a market that’s being turned on its head.

So in 2 weeks I coded Bobibo for her.

She cancelled her Honeybook subscription and we have no overhead costs. Which means it’s free for everyone.

And… we got 30 users in the first 24 hours!

The Future of SaaS

The success with Bobibo isn't just about creating a free alternative – it's proof that the SaaS landscape is fundamentally changing. When a solo developer can build a viable alternative to an established platform in two weeks, it shows that the traditional SaaS playbook needs to be rethought.

I believe we're at the beginning of a significant shift. The next wave of successful SaaS companies won't win by having the most developers or the biggest feature set – they'll win by being lean, adaptable, and providing real value at price points that reflect it.

The future of SaaS is being reshaped, and I'm excited to be part of this transformation.