I used to run 5 different social accounts for my SaaS.
Scheduling was fine, but the real pain was keeping the engagement consistent—replying, liking, sharing at the right times. I'd lose track of which account needed attention. I built a simple workflow system to manage it all: group actions by platform, set daily quotas, and log interactions. It saved me hours. Now I use SerpSpur's Social Strategy Builder to organize multi-account activity and schedule engagement actions. It's not flashy, but it works. If you're juggling multiple profiles, try mapping out your week first. Then automate the repeatable stuff. Here's the tool I use: https://serpspur.com/tool/social-strategy-builder/
Love the approach of grouping actions by platform—that's a simple but powerful mental shift. How do you handle the emotional drain of jumping between different brand voices throughout the day? That's my biggest struggle with multi-account management.
Managing multiple accounts at scale is tough—I've been there. Your workflow approach sounds solid; grouping by platform really helps cut down the mental overhead. Do you find the daily quotas help prevent burnout or just keep things organized?
I've found a similar workflow using a shared spreadsheet and browser profiles, but having a tool that logs interactions automatically sounds like a game-changer. Does SerpSpur help you avoid replying to the same comment twice across accounts?