I want to help you by rewriting/editing anything you’ve written to make it more concise, easier to read and understand, or more closely adhere to a certain tone or style you’re going for. I am opening this up beyond the normal marketing copy or landing page rewrites. I’ll take a look at any anything you send me. Emails, documentation, team communication, IH posts you have in draft mode, even your personal notes. The only limitation as of now is that I’ll use my judgment regarding the length of what you send (i.e. probably not going to edit your entire ebook).
This is 100% free.
I want to give back to the community and this is what I’m really good at. I’m not sure how many submissions I’ll accept but I’ll do my best to get to whoever comments in order. If you don’t wish to share any links publicly here please feel free to DM me on the tweets. @thepeffrey
Thank you @thepeffrey for such great initiative!
May you will have some ideas about our features page or main page.
https://handypolls.com
https://handypolls.com/features
Handypolls it is online poll creation tool
Thank you!
@Tirex here's my feedback. If you have any questions just let me know.
## Goals
## Assumptions
## Heading & subhead
"Create polls and find out people opinions"
"Simple and friendly tool for handling polls."
## What is Handy Polls? section
"What is Handy Polls?"
This works. Straightforward and clear.
"Instant polls creation"
"Create polls without registration and share a link or QR code for voting."
"Choose your target audience"
This works, no feedback.
"Manage their voting and voting results access rights or create a number of personal links."
"Live polls"
This is good. Additional options below.
"Use the presentation mode and share the screen during online-meeting or conference to hold a live poll."
"Integrations"
No feedback here.
******
"Coming soon! Use HandyPolls with your common tools."
"Team work"
"Coming soon! Create polls together with your team."
"Results analyses"
******
"Coming soon! Analyze your polls’ results for the whole time."
## Ready to try? section
"Ready to try?"
Delete this header and make the CTA bigger
If you want to keep it suggestion below.
"Sign Up"
## Features page
"Handy Polls Features"
This is good and straightforward but two more options below.
"Create polls for any audience"
This is good. No feedback.
"Create polls, share the link, publish them on any platforms and follow-up on the results."
"Voting in WhatsApp is easy!"
This is good. No feedback.
"Give your WhatsApp group a possibility to vote directly form the app"
"Real time voting"
"Hold a vote during the presentation or online meeting."
Same feedback as live voting on main page.
wow! thank you a lot @thepeffrey!
Happy to help, hope you find it useful.
Would love to hear your thoughts: translatestack.com
@sharlsz Here's my feedback on translatestack. Hope it helps. If you have any questions let me know. Written in markdown so use an editor/previewer for the best formatting.
## Goal
Edit copy for clarity, readability, and to highlight value prop
## Assumptions
## Questions to ask yourself
## Header & Subhead
"Manage & Scale languages without code"
"Add new languages to scale your business"
"Attract new audiences by adding a new languages to your website. Once implemented, you are able to scale and manage languages."
"Try it for free"
## Seamless Integration section
"Seamless Integration"
"Manage & scale translations without your engineers"
"Once, you integrated the Javascript SDK, you are able to scale to 40+ languages without further touching your code"
This copy overlaps with the "Javascript Solution" section below. I recommend removing this paragraph altogether. I have provided options below in case you want to keep it.
"Gain SEO growth through a best practive URL structure"
"Auto-detection of languages for best in class UX/UI"
"40+ languages to scale to new audiences"
## Javascript Solution section
I think you can delete the "Hosted on CDN for ultra speed" and "No Re-Implementation Needed for Updates" sections because you explain this same stuff elsewhere. It looks clean when you just jump from the "Get your API key" straight into "How does it work."
If you want to call out the speed of the API you can do it earlier in this same section or in the "Seamless Integration" section. I have included some suggestions on that section below but wanted to provide this feedback as well.
"Javascript Solution"
"One Simple Line of Code"
This is good but I have provided additional options below.
"Works for any website or platform, just place the snippet above the body tag and you are ready to add new languages to your page"
Use 2 if you stick with the original "One Simple Line of Code" above
"Get Your API key"
"Hosted on CDN for ultra speed"
"Speed matters. The javascript SDK and Translatestack ® API is optimized to deliver a fast experience around the globe."
I understand if you want to keep it, but I think you can get rid of the registered mark. Even large companies don't add this to their sites and, in my opinion, it somehow has the opposite effect and seems a little shady.
"No Re-implementation Needed for Updates"
"Once you implemented your sdk, can can easily add and manage all translations without touching code."
## How does it work section
"How does it work"
"A straightforward implementation to get started"
"Integrate Code Snippet"
This is good. Another option below
"Place your snippet above the body tag into your website and validate your page"
"All Text Strings will be Fetched"
"Once deployed and validated, all text strings will be fetched and displayed in your dashboard"
"Add & manage new languages"
"You are now able to add all translations, invite collaborators as well as scale to new audiences"
See "ease of use" section below but I recommend pulling some of that content up here and adding a fourth how it works step. Suggestion below
4th list item header = Customize your translation dropdown
4th list item body = Adjust the appearance of the dropdown and change where it appears on your site.
"Try it for free"
"Start to Scale your Audience"
"We enable businesses to scale internationally"
"Adding languages to your website is one of the easiest growth hacks to attract new audiences. It even helps to increase your conversation rates by adding more trust with native languages."
"+400.000 Pages world wide supported"
"+3.3M Text strings fetched for translation"
This works. My version below may not be true - don't use it if it isn't
## Ease of use section
I think you could move some of this content into the "how does it work" section as well. Perhaps a fourth step that says "Customize your translation dropdown" or "Customize the widget on your site"
"Ease of use"
"One Dashboard to manage your integration & translations"
"No-Code Customization Tool"
"Adjust the appearance of the drop down to your needs. You can even define where your language drop down should appear"
"Full control over all strings"
"Manage all your translations from your dashboard and add languages to your page as soon as you are ready."
"Estimate your potential gains"
"Which language would start to add?"
There are XM+ with German as their first language."
"Start now"
"translatestack ®"
"Translatestack.com was born by the own need to add translations to scale up the audience. Since 2015, we are constantly working to build the best translation platform."
I'd also remove the registered mark.
Hey Sharlene - you're in line. Looking forward to see if I can help.
https://kodeblok.com/posts/i-made-1844-in-october-2020/
Hey Adem. Just to be clear you want me to take a look at the specific post you linked? Let me know and I'll add it to the queue.
Yeah, exactly.
@AthosBlade Hey there - here are my edits. I wasn't able to call out the changes as easily as I did with some of the landing page edits so I've just included my version in its entirety. I also did not want to change your tone and style too much so didn't make any drastic changes. Hope it helps.
## Intro
Welcome to the first issue of Adem’s Freelance Journey.
When I first started freelancing I didn’t have anyone to turn to for advice. I’ve had to learn everything myself.
I read blog posts, books, watched YouTube, and listened to podcasts but no one shared the “dirty” parts of running a freelance business.
I want to change this.
I'm going to be as open as possible in these posts and share the struggles of everyday life as a freelancer.
I plan on writing one post every month.
I will NOT share any sensitive information about my clients.
So, let's get started.
TL;DR I made $1844 for ~ 70 hours of work on three different projects. I have two other projects in the pipeline.
## Income
I’ve made $1844 this month.
This seems pretty low for a freelance software developer and honestly, it is.
September was a busy month so I felt a bit burned out and didn’t feel like working a lot.
## Projects
### Client #1 ($1739 for ~49 hours of work)
I’ve been working on this client’s project every Monday, Wednesday, and Friday as a part-time developer.
I charge him $35/hour which is lower than my usual rate of $50/hour. The reason I’m charging below my normal rate is the founders of this company used to work at one of the FAANG companies, have a cool and useful product, and they’re gaining a lot of traction in their niche.
The only problem is they’re 100% bootstrapped so they can’t afford to pay my usual rate, but that's fine for now.
### Client #2 ($105 for 3 hours of work)
Client #2 is also a bootstrapped SaaS company.
It’s run by a solo founder working with half a dozen freelancers.
I’m charging this client $35 an hour as well. We’ve been working together for quite a while and the work I do on this project is pretty chill so I feel comfortable charging the lower rate.
We completed a lot of work in September but I didn’t hear back from him until the end of October so I only charged him for 3 hours this month.
### Client #3 ($0 for ~18 hours of work)
Client #3 doesn’t like paying freelancers hourly so we agreed on $1000 for about 20 hours of work.
I’ve already charged him $300 and I expect to invoice him the rest at the end of November.
The project is to recreate a classic board game in React and WordPress.
## Future leads
Work was slow the first three weeks of October.
I was planning on scouring IndieHackers, Reddit, and HackerNews for new opportunities.
Then, without warning, Client #2 reached out and asked if I was available to do some work on his side project. I accepted his offer.
Also, Client #3 is satisfied with the work I've done on the current project and he’s planning to hire me for another project which is pretty cool.
## Conclusion
I hope this post was as much fun for you to read as it was for me to write.
I’m looking forward to reading your feedback so please don’t be shy in the comments.
If you want to read these updates as soon as I write them you can sign up for my newsletter.
Thank you so much!
You improved tonality so much.
Tonality is what I struggle with the most when writing.
Do you have any tips on how to improve tonality?
Glad it helped. One of the things that helps me the most is to read out loud. It’s easier to catch things that sound off and don’t flow, or that don’t fit with the tone or style you’re going for. Another thing I did was remove words that don’t carry much meaning like “super” and “very.” These words mean different things to different people and aren’t concrete. This helps the writing sound tighter. Even writing this comment I had to stop myself from using words like that so it just takes practice to catch it. And that’s the last tip. Keep writing, keep reading. This stuff takes practice just like coding (which I don’t do). To write clean code you have to write a ton of code. Same deal with “regular” writing.
https://wbcaa.carrd.co/
Thanks!
@mahdix here's my feedback on your landing page. I hope it helps. I tried to give a few options for each element. Written in markdown so copy/paste to your editor of choice for best formatting.
## Goal
## Assumptions
## Questions to ask yourself
## Header & Subhead
"Never miss a Tweet again"
I think your headline is good and clear. Other options below.
"Capture and search all Tweets of any Twitter user (including the things they wish they hadn't said)
"Get notified"
"This product is a work in progress but will be ready soon. Enter your email to be notified when it is ready."
"Let me know!"
I like this copy. No feedback.
## Features section
"Features"
Good, straightforward header here. Provided a couple options in case you want to try something different.
"Keep an archive of all tweets"
"You will have access to a searchable archive of all of the tweets of the user or users you are interested in. This archive will be automatically updated frequently so you won't miss anything."
"Detective mode"
"Get notified if any tweet is deleted (while keeping access even to the deleted tweets) or if a specific keyword is mentioned."
"Advanced search"
"Search in tweets using keywords and/or date range."
"All based on a copy of tweets, so you won't miss anything even if the user deletes their tweets."
"Get notified"
"This product is a work in progress but will be ready soon. Enter your email to be notified when it is ready."
Thanks very much! I really appreciate it.
Hey Mahdix, I'll see what I can come up with. Added you to the list.
I would love if you have a look to this landing page, I am struggling pretty much on the heading, the first text you see.
It feels too long..
thank you so much for this!
wickedtemplates.com
@Michael_Andreuzza - hope this helps. I definitely took a stance on what I think your main value prop is. If you think I went completely the wrong way with this I'm happy to take another look specifically at the heading section you called out to better fit what you were hoping to see.
## Goals
## Assumptions
## Questions you should ask yourself
## Heading & subhead
I am not sure length is the issue, but rather the message. I tried to shorten where I could but also wanted to focus on clearly communicating the value prop.
"See Bundle"
"Static Tailwind CSS templates for easy integration with your go-to language."
My top heading/subhead combination was heading 1 and subheading 1, but feel free to mix and match to find what works best for you.
"Designing your landing page usually takes weeks. I have them ready for you so you take care of what really matters. Deploy stunning landing pages in no time."
Consistency with capitalization below.
"See all templates"
"Learn More"
No feedback here.
"Click on the cards for live preview..."
## Light Weight & Clean section
"Light Weight & Clean"
"A solution tailored to your needs.
If you use suggestion 1 or 2 below, I recommend you remove the above phrase "Lightweight & Clean"
"You've got the idea, I've got the templates. Build your MVP and landing pages in minutes, not days. With 100% responsiveness, and clean code, you'll deploy in no time!"
## Ready to be productive? section
"Ready to be productive?"
"Start with the free option."
"Either you try the demo and see how it rocks, or get the whole pack so you can be the one rocking it!"
## Stay connected. section
"Stay Connected."
This works but a more fun option below.
"Subscribe for updates."
"Subscribe" CTA
Nobody wants to just subscribe - connect to value or outcome
"I won't spam your inbox"
This works - just another option below.
## FAQs
I had some issues with your FAQs page - the cards weren't revealing the full text of the FAQs. Could be my browser or something but worth taking a look. I didn't edit the copy as it looks unfinished.
Hey Jeff, been taking action this past days according to your feedback and some I had myself.
i changed a lot, including the FAQ, is new.
Landing: wickedtemplates.com
Premium Templates: wickedtemplates.com/templates
Free Templates: wickedtemplates.com/free-templates
Let me know what you think!
thank you so much for the insight really interesing.
The updates you made look great. It may be worth seeing what it looks like to make the subheading a little larger ("stunning landing pages built...") - I think it provides helpful detail but it's getting a little lost between the large headline text and the CTAs.
I noticed a couple small typos (sould -> should on the faqs and proggraming -> programming on the main page).
Like I said the updates look great. Glad I was able to provide some helpful feedback.
Hey Michael you're on the list. I'll see what I can come up with to make it more concise.
thank you, thank you, thank you, thank you, thank you.
Been trying so many different ones....
So appreciate this Jeff!
Hi Jeff, this is amazing!
Here's my site - https://cinematicstudio.app - a video editor focused on speed + ease of use. Copywriting is definitely not my forte :)
Thanks!
EDIT: I'm only interested in the main page.
Part 1/2 - Here you go, hope it helps. Copy/paste in markdown editor or previewer for clear formatting.
## Goals
General copy cleanup for clarity and readability.
## Assumptions
## Questions you should ask yourself
## Heading & subhead
I recommend flipping the download CTA and the headline. By putting the download on top you are sort of asking the visitor to download the app before telling them anything about it and selling them on why it will make their life better. I see what you're trying to do but I think it may be best to stick to the more conventional method here.
"Download"
Recommend reducing the transparency so it is more legible. This is ultimately what you want users to do. Don't hide it.
"Edit videos 5x+ faster than before!"
"Get Started" CTA
## How confident are we in our app? section
"How confident are we in our app?"
"Extremely. That's why we've started a youtube playlist: "Do it in Under 5 minutes", where we publish a new video once a week."
"Download"
"Under 5min"
No feedback here.
"Tutorials"
No feedback on this copy.
Recommend putting the Under 5min CTA in the 'first' position on the left. You may also want to remove both the download and tutorials CTAs as that is not really the intent of this section. You're discussing the Under 5min series so taking them to a 7min video may throw people off. You can also add a "Download Cinematic Studio now" or "Start editing now" CTA to the Under 5min page.
## Basics section
"Basics"
"I start every video project thinking 'I'm the Shakespeare of video creation'. But then, reality sets in... Sound familiar? We know how it feels to struggle with video editing... Let us make you 5x+ faster. And bring back that smile ;)"
I used Usain Bolt above because he's the fastest person on Earth. If you prefer Shakespeare or someone else it still works.
"Download"
"Under 5min"
Not sure this CTA is necessary here. If you want to keep it I think the copy is fine.
"Drag & Drop"
What you have here works well but I've provided another option below.
"You told us - we listened. We've redesigned the UI to make it a piece of cake to use. Drag and drop: videos, photos, music, effects."
"Instant Preview"
What you have here works as well. More options below.
"Click, edit, see instant results. Hover over the timeline - instant results. Hover over the video - you'll preview the video. Hover over the effects, you'll preview the video and the effects."
"Cut/Trim"
"Just hover over what you want to cut. Click and drag for as long as you want to keep cutting. You have instant preview while dragging!"
"Freeze"
No feedback here.
"Hover until you find the right frame to freeze. Switch to & Static Video & mode, click and drag. That's it!"
"Crop"
"On the media, click on the Crop icon. Then move/resize the Crop rectangle to your liking. Hover over the lower section to see an instant preview of how your crop affects all the media."
"Change resolution = 1 click"
"Go to toolbar, click on the Resolution box, select, and that's it - the project adjusts!"
## Video section
"Video"
"Getting started with video editing? Focus on filming great content, we'll take care of the post processing."
"Download"
"Under 5min"
See comments above regarding these two CTAs
"Epic Focus"
No feedback here.
"Use it when you want to focus for a short while on a specific cropped part of the video. It's Pan & Zoom, taken to the next level - where we apply an effect on zoom in, and on zoom out. And the results are simply awesome!"
"Speed Ramping"
"Click somewhere in the video, press K. Edit speeds. We'll do the rest - including accelerating between the speeds."
"Time-remapping to the BEAT"
"Select the "Built-up" parts of your video (where your video will play in slow-mo). Select some music keyframes (where the video will play in slow-mo). Enjoy!"
"Awesome Effects
"We've added 100+ effects you can use - simply drag and drop, set some properties, and then see them in action!"
"Immersive Transitions"
"Our transitions are immersive. The apply to the ending video and to the next video at the same time. So while the transition is running, both videos are running."
"Animated Crop"
No feedback here.
"As a bonus to the regular Crop, you can set several keyframes, and at each keyframe have a different cropped section to animate to. Hover in the lower section, and you'll instantly see the results!"
## Music section
"Music"
"Wanna add music to your videos? It's simple. Synchronize your video to the music with just a few clicks."
"Download"
"Under 5min"
See feedback above on other sections.
"Drag & drop your own"
"You can use our own music - which is FREE as long as it's used from our app. Or simply drag and drop your own music - we'll also figure out the music beats."
"Record yourself"
"Anywhere during the video, you can record yourself as the video plays. If you don't like it, do another take. Until you're happy with it. If you have some background music, it will auto-fade out when you talk, and fade back in when you stop talking."
"Cut / move / split"
"Anywhere you wish, you can select a part from the song and cut it out. Or decide to keep it and drop everything else. Or, split the song, and use one of the split parts later. This also applies to the sections where you've recorded yourself."
"Set Volume"
"To any music segment - select it, and on the right, you'll see the volume. Drag it higher or lower - that's it!"
"Sync to the Beat"
No feedback here.
"On the music section, we show the beats. While you resize an effect or transition, we'll show you the beats and snap to them. This works also when you resize the media. This also works when you cut a part of a video - so it's synched to the beat!"
"Reverse Sync to the Beat"
"You can also drag the song, to fit your video transitions!"
## FAQs
"When did you launch?"
"We haven't officially launched yet. We're still in BETA until spring of 2021. We will launch on 1st of March 2021. Stay tuned!"
No feedback here.
"What Operating System does Cinematic Studio run on?"
"For now, it's Windows 10 Only, version 1903+. Depending on what you guys ask, we may port it to other platforms as well."
Part 2/2
"How much does Cinematic Studio cost?"
"While in BETA, the application is FREE. After that, it will be subscription based."
If you download the beta do you get updates once it's paid? Or do you have to sign up and pay?
"What if the feature I want isn't there?"
"Please drop as an email at cineamtic@cinematicstudio.app, and we'll do our best to add it!"
Wow, so much awesome feedback! Many many thanks!
I will start updating once I get the video to show off the contest (I'm about to start a contest in less than 2 weeks) - I already have the old page modified for it, so I don't want to redo the same work twice :) But will definitely up date it due to your feedback!
About the dog - he is mine :) I am not sure if it helps or not conversions, since I haven't actually officially launched (my currently planned launch date is 15th of March), I will do some A/B testing then.
Thanks again!
Happy to help. On that point of the images, I just thought the way the sections flowed together without the images in between looks really clean. I like the photos just not sure they fit.
Thanks! That is definitely something I need to think about!
Hey there Cinematic Studio team - I will add your site to the list. Thanks for letting me know to just take a look at the main page.
Awesome, thanks!
Hey, not sure if your still doing this.
https://www.designacademe.com
Thank you in advance.
@designacademy hope this helps. Part 1/2. Copy/paste into markdown editor for better formatting.
## Goals
General copy clean up for clarity and readability.
## Assumptions
## Questions to ask yourself
## General
## Heading & Subhead
"Interactive design courses for teachers/children/students"
If you want to leave the emphasis on the teachers/children/students aspect then I think the copy as is works.
****"Learn the principles of what makes a great design and start creating more visually appealing products."
"Unique activities that focus on the fundamentals"
"With over 30 unique activities, grasping the fundamentals couldn't be easier. Start practicing through deliberate practice."
The video you have here is not particularly relevant to the content of this section. I think your visitors would be more engaged if you jump straight to the interactive activities you have embedded below.
"A fun way to learn"
"Videos are great but being able to practice what you were taught will help you retain information and instantly improve."
If you take my suggestion regarding the video above, then I recommend you remove the copy from this section entirely and bring the complementary color lesson up so it sits next to the "Unique activities that focus on the fundamentals" copy (so it looks similar to the text highlighting section). I think this will look cleaner and provide better flow. I also recommend adding some copy that let's users know this is more than an image and is actually an interactive challenge. Something like "Try it now. Do you know the right answer?" on top or right next to the activity.
"Lesson 01"
"You can Highlight text simply by highlighting any section within the reader. Give it a try.
“Understanding the combinations of colors and how red and green combine to make yellow are important.“ You can also underline by clicking on highlighted text."
Make sure to remove those special characters from the copy in the interactive highlighting portion. Make the "H" in the first Highlight lowercase.
I'd also add a something to let the user immediately know they can actually try highlighting the text. As it is now, the person has to read half of that text block first before they realize that maybe they can do that.
"Tools at your disposal"
"No need to use external programs. Note-taking, stickies, and quizzies come built in to help you with your learning."
Move the quizzes mention to the next section.
"Progressive learning"
"You practice at your own pace. Fill in your knowledge gaps, or learn concepts from the very basics."
## A variety of courses to choose from section
"A variety of courses to choose from"
"Color Theory"
"Learn a new skill today"
"Typography"
"Learn a new skill today"
"Hierarchy"
"Learn a new skill today"
"Responsive"
"Learn a new skill today"
"Flexbox"
"Learn a new skill today"
"Design Tips"
"Learn a new skill today"
## Dark blue background section
I recommend removing this entire section. It lengthens the page and does not provide any new information that is not covered elsewhere. Convert the "Designed for beginners" header & copy to something similar to the above "Tools at your disposal" and "Progressive learning" elements.
"Courses Designed For Beginners"
"Start with the basics and proceed when you feel comfortable. Our lessons start from the very basics to get you learning without feeling confused."
"Customized for the learner"
"Our courses are created by a team of individuals who understand what it's like to be a beginner. We have you covered."
My recommendation is that this content is combined with the above "designed for beginners" headline and removed.
"Concepts"
"Don't just sit and observe in traditional settings. Learn how to apply that knowledge as well."
I don't think this says anything substantive and can be removed.
"Colors"
"Master the color wheel. Learn color combinations and how to choose colors effectively."
If you want to include a brief description of the course, I recommend you make the tiles larger in the "A variety of courses" section and include this copy within the tiles in place of the current "Learn a new skill today." See my recommendation above. This applies to the Hierarchy, Typography elements below.
"Hierarchy"
"Learn how to apply visual hierarchy to your design work to create a system of importance."
"Typography"
"Learn the art's and techniques of fonts and how to choose combinations of fonts effectively."
## Rocket ship section
This section also restates much of what has already been said. I do think the animation is cool, but not sure the text/copy in this section adds any value. Is it possible to do a slightly different version of the animation and have the rocket ship wind through the top section (where the interactive activities are embedded) while the user scrolls?
If you do keep this section, one note regarding the animation - although the initial animation of the rocket ship taking off looks nice, it actually makes the site less usable because on initial page load (the first time you scroll to it), I was forced to watch the animation from beginning to end. When I tried to scroll up, the page forced me back down. I recommend tweaking or removing the animation so it doesn't "trap" the user.
I have provided my copy recommendations below but do think they overlap significantly with copy above.
"Learn"
"Start with the basics and proceed when you feel comfortable. track your learning, create notes, take quizzes and more.
"Explore"
"Browse a library of 50+ unique lessons and activities curated to support your learning journey. New courses added periodically."
"Study"
"With Design Academe, learners can use our built in toolset to enhance their learning. Highlighting, Note-taking and more."
"Play"
"Make learning fun playing our variety of custom mini-games provided with each course pack created to help you learn"
## Let's get you started section
"Let's get you started."
****"Get instant access to over 50 lessons, 20 activities, and easy to follow readings."
"Any Course"
"$10 One time purchase"
"Choose course"
"You can choose to purchase any individual pack that is available at the store."
"Premium"
"$15 Per month/ recurring"
"Coming soon"
If feasible, you should also enable pre-order of the Premium plan. No feedback on copy I think Coming soon works.
*"As long you are subscribed, you will continue to receive access to all current and future packs"
## What's included with every purchase
This section also feels a bit repetitive. I recommend taking the "24-7 Support" and "Improvement Tracker" sections and bring them up to the features section near the top of the page (where the interactive embeds are).
"What's included with every purchase"
"16+ Unique activities"
"With over 16 unique activities, it's easy to fall in love with learning something new."
"Digital Notepad"
"Accomplish more with digital notes while learning. Find, review, or edit lesson notes fast and seamlessly."
"Custom Tools"
"Underline and Highlight any text. Take notes and quiz yourself at any time."
"Improvement Tracker"
"Track your learning and tackle your weaknesses. Improve drastically through repetition."
"24-7 Support"
"Need help? We're available for any questions, suggestions, and general support at any time."
No feedback
@designacademy Part 2/2
## Still not convinced? section
It may be worth calling out these discounts in the earlier pricing CTA since you are still "pre-launch"
"Still not convinced? Take 40% Off"
"Any Course"
"$10 (X) $6"
"Pre-Order"
"You can choose to purchase any individual pack that is available at the store."
See feedback on above pricing section for suggestions on this copy.
"Premium"
"$15X $9"
"Per month/ recurring"
"Coming soon"
"As long you are subscribed, you will continue to receive access to all current and future packs."
See feedback on above pricing section for suggestions on this copy.
## FAQs
"Is there a trial period?"
"Rather than providing a trial period, we offer a preview of every lesson and chapter. That way you will be able to first see if a course is one your interested in before purchasing. We may provide a trial period in the future."
"Why should I join?"
"If your goal is to improve on either new or existing knowledge about design, these interactive courses are for you. We move away from the traditional approach of learning and instead provide an hands-on learning experience."
"How do I cancel my subscription?"
"You can cancel your subscription directly from your profile settings or by sending us an email at designacademyapp@gmail.com."
No feedback here.
"If I buy a course, is it mine forever?"
"If you purchase an individual course, the course is yours to keep forever. You also do not need an active subscription to access your course as well. The only requirements is an active internet connection. If your on a monthly subscription, you have instant access to all courses for as long as you are subscribed."
"What is your refund policy?"
"Anyone can request a refund only within the first 24 hours after paying."
"Why is Design Academe Better?"
"We wanted to provide a way for people to improve their design skills in non-conventional ways. The average school system will walk you through design topics by either demonstrating past projects or by watching endless videos. Although videos are a good form of learning, we believe rather than just sitting back and observing, you should also take action. This is where we come in. We provide you readings, quizzies, and interactive activities to help you stay motivated the entire way. User interaction has proven to increase user engagement, learning, and progress."
## Pre-Order Page
You should mention the additional pre-order benefits on the landing page wherever your pricing is listed - this may be enough to entice people to purchase, but if they never see it then they won't have the chance.
"Pre-order now and receive additional bonuses for a limited time."
"If you pre-purchase a course now, you will receive an additional course of your choice and other bonuses on launch for free:"
Delete this line.
"A choice of 1 additional course for free.
No feedback here.
A coupon for 50% off any course.
No feedback here.
"1 Month of Design Academe Pro Membership."
"Design Academe will be available on February 1st, 2021."
I'm dumbfounded. You gave so much quality feedback and edits. It's pretty late here now(4am) but I will re-read the list tomorrow and start applying changes.
I really appreciate you taking the time to help myself and others out.
Hey Jordan, yes I'm still doing this. I'll add your site to the queue. Thanks for responding.
Hi Jeff, thanks for offering your time and energy. I’ve iterated a few times on the copy for my new product https://mymomentjournal.com (a morning journal you keep by email) but copywriting is definitely not my forte. Would welcome any suggestions you have to make the benefits clearer and more enticing. Thank you!
Here you go Jon. This was written in Notion using markdown, so for better formatting copy/paste into a markdown editor or previewer. Hope it helps.
## Goal
Clarify the benefits of Moment and make it more enticing to visitors.
## Assumptions
## Questions to ask yourself
## Header & Subhead
"Sign Up" CTA in top right
"Moment"
"THE MORNING JOURNAL YOU'LL ACTUALLY KEEP"
"Moment is a guided journal that helps busy people make time for self-reflection. Each day, at your chosen time, Moment emails you inspiring questions to ask yourself. Simply reply to your private email address and your entry is securely stored for posterity. Answer as much or as little of each question as you want. Write a story, say one thing, or say nothing. We’re here to help you find your voice and keep your habit."
I think there is some good content here but it is a block of text. I will pare things down and reword but you may also consider adding some formatting or breaking it down a bit. Also worth considering if this should shift
"$5/month or
$60$45/year"I would make the pricing text a little larger
$60$45/year (that's 3 months free)"Try it free for 21 days"
You can delete this since you say the same thing on the CTA below.
"Start journaling free for 21 days"
I like the copy here, tells the user exactly what the action will do. Another variation below.
## Feature tiles section
I suggest you add a short headline to each of the feature tiles - makes the page and section more scannable. I've denoted that with "[color] tile =" below.
Red tile = Daily prompts in your inbox
"Journal prompts are delivered to your email so you remember to take a moment to reflect"
Purple tile = Just hit reply
"Simply reply to the email — prompts come from your own private address"
Yellow tile option 1 = Journaling on your schedule
Yellow tile option 2 = Write on your schedule
"Schedule deliveries for the days you choose, at the time that fits best in your routine"
Blue tile option 1 = Searchable entries
Blue tile option 2 = Simple tagging & search
"Include private tags like @julia in your entries to quickly find all occurences"
[@goals](/goals)
to make searching for entries a breeze.[@goals](/goals)
to organize and quickly find entries.Green tile = Secure history
"Reflect back on all your past entries on the secure dashboard"
Review all your journal entries in Moment's secure dashboard.
Purplish-blue tile = Privacy-first
"No ads. No tracking cookies. Only you can read your entries."
"$5/month or
$60$45/year"I would make the pricing text a little larger
$60$45/year (that's 3 months free)"Try it free for 21 days"
You can delete this since you say the same thing on the CTA below.
"Start journaling free for 21 days"
I like the copy here, tells the user exactly what the action will do. Another variation below.
## Try for free signup page (once CTA is clicked)
"Enter your email address to configure Moment journal emails"
Incredible feedback. You nailed what I was going for and really took your time on thinking this through. I sincerely appreciate you and will work on incorporating your suggestions!
Awesome glad you liked my feedback. Look forward to seeing some of the changes on the site.
Hey Jon, look forward to seeing what I can do to help clarify the value of Moment. I'll reply back as soon as I finish up with the two that are ahead of you in line.
Thanks Jeff for giving back to community!
I just launched 24browser.com and I still haven't optimize landing page yet and hopefully you can provide valuable feedback!
Here you go Peter, hope it helps. Written in Notion in markdown so if it doesn't display properly here copy/pate into a markdown editor or previewer.
24Browser - Website screenshot API
## Goal
Optimize landing page copy for clarity and readability.
## Assumptions
## Questions to ask yourself
## General note
On your pricing page on mobile/smaller screen size I would add some left/right arrows to the carousel to make it clear that there are additional plans.
## Header & Subhead
"Website Screenshot API"
"24Browser helps you automate and scale capture website screenshots easily."
"Get Started for Free"
I like the first option best here because it mentions the API but wanted to provide a couple of additional options. The concept is to tie the CTA back to the action/outcome, not a vague get started statement.
"No credit card required"
Good callout here, no feedback on this.
Not necessary but could add same copy as you have on other CTAs below
## WHY 24BROWSER section
I looked at your documentation page and think you have some more relevant features/content buried in there including taking screenshots of specific page elements and injecting custom CSS.
"WHY 24BROWSER"
"All You Need to Generate Website Screenshots"
"Chrome Rendering"
"24Browser use Google Chrome to render and generate website screenshots."
"Powerful API"
Don't say "powerful API" in this section - show them how by providing information regarding some of the features.
I would remove this headline and add my suggestions below for the CSS selector and Custom CSS features
CSS Selectors
Custom CSS
"24Browser provide powerful REST API with full customization to generate website screenshots."
If you don't like my suggestions above, here is an option for this phrase.
"High Performance"
I am not sure you need to call this out separately. I recommend combining this with Scalability.
"24Browser run on powerful machines to provide fast and reliable API service."
Recommendation for this phrase in case you want to keep it.
"Scalability"
"Generate website screenshots with parallel requests."
"Automatic Capture Timing"
"Generate website screenshot once page is fully loaded."
"Global Present Coming Soon"
"Render and generate website screenshot based on different location."
In summary, if you take all my suggestions for this section you will have the following "headers" - Rendered using Chrome, Inject Customer CSS, Capture Specific Page Elements, Scalability & Performance, Automatic Capture Timing, Location-based Capture
"Get Started for Free"
"Free trial available, No credit card required, Cancel anytime"
Remove the Free trial available - you are already saying start for free.
## PERFECT RENDERING section
"PERFECT RENDERING"
First one on this header ties to first one on "check out our sample screenshots" headline below. Second ties to the second one below.
"Check out our sample screenshots"
"Get Started for Free"
"Free trial available, No credit card required, Cancel anytime"
Remove the Free trial available - you are already saying start for free.
Wow, thanks for the incredible feedback!
Hey Peter, glad to give back. You're added to the list. I hope I can provide some valuable feedback as well.
Damn! Your work for Fast Jam was so awesome.
strikingdigital.com is the lead-gen SaaS and complete outbound marketing suite currently in the rebuild works. Hope to hear from you and had like to help back as well.
Here is part 1 of 2. Written in markdown so copy/paste into a markdown previewer for better formatting.
## Goal
Improve overall copy for conversion and readability
## Assumptions
## Questions to ask yourself
## Heading & Subhead
I tend not to like the phrase "best" as it is subjective and kind of squishy - meaning it could mean something different to each person.
"Best software for lead generation"
"Striking Digital"
"Finding emails to successful sales cadence in minutes. All in one solution."
"Fill out the form and get access to our suite of marketing tools and products to grow your company, find leads, send emails, create a chatbot and more."
I would remove this paragraph. You already make it clear that customers can sign up for a free plan in the card on the right side (when viewed on desktop) and you don't need to try and explain all of your features above the fold on the page.
### Header CTA Card
"Register below!"
I don't think you need the separate header on the signup card but I have included a suggestion below. Tie it back to the value prop. People don't want to register, they want to find more customers.
"Try the free version before you buy, start your trial now."
Assuming that no credit card is required for free trial since I can sign up in one step on the landing.
"Sign up for free"
Again, people don't want to sign up - they want to get the outcome you're promising.
## First feature list (gem icons)
"A Suite Of Marketing And Lead Generation Products"
"Our package includes a range of lead generation tools that you can use to grow your company."
"Get More Leads And Customers"
"All our tools are oriented to drive new leads and customers to your company to make it grow."
"Unlimited Access To All Products"
"Growth without limits. We offer unlimited access to all the software. Yes, no limits! You do not have to pay per lead anymore!"
## What is included in the suite?
"What is included in the suite?"
"Enrichment Data Software To Find New Leads (Emails)"
"Find leads from a list of companies. You will be able to get leads from a list of companies or domains. Perfect for B2B companies, Sales and Growth Hackers. The best enrich software to find leads. Ideal for generating leads to prospect them by cold email. Find business emails and leads information. Export leads directly to Excel with business data."
"Email, Phone & Social Media Extractor From A List Of Websites"
"You can upload a list of domains and extracts emails, social media URLs, and usernames (Facebook, Twitter, etc.), phone numbers on all pages of each website. A report is available to download as Excel once all the emails are extracted. This is the best solution to extract all emails from a list of websites (companies)."
"Find Emails From First Name, Last Name And Company Name"
"Upload a CSV with first name, last name, and company name (or domain). Once you upload the data, the tool will try to find the email of each contact from the email format (for example, first.last@company.com). Perfect for discovering emails from a list of business data."
"Chatbot Solution To Capture And Convert Visitors Into Leads"
"Convert visitors into leads. Automate chat with your visitors and capture data from them. Use our software to install a chatbot and capture information from your visitors. The collected leads information could be sent by email, SMS (mobile number), or directly into a Slack channel."
"Daily Registered Domains With Leads Information"
"Daily dump of all domains created on the Internet, that means all new companies. You will get around +100K leads from new domains created each day with location, phone numbers, emails, domains, registered date, and more. It's perfect for capturing new companies created on the Internet and generate new leads from it by selling SEO, marketing services, WordPress websites, development or content creation, etc."
"Online Review Management To Get More Online Reviews"
"Install a simple widget on your websites to increase reviews and have your visitors to write a review about your company and service. It's perfect for any established business or local business to increase its customer reviews. It works with Google, Yelp, and Facebook reviews and helps to increase real organic reviews by driving visitors to the review page."
"Sales Sequence (Cadence) / Newsletter Campaigns With Unlimited Emails To Send"
"A simple software to create emailing or drip campaigns. Engage customers with newsletters or cold emails by adding your SMTP provider and IMAP. Track opens, clicks, bounce, unsubscribe, replies and create nice emailing campaigns in plain text or HTML. Design striking newsletters or emails with our inbuilt editor."
"API To Prevent Fake Emails Registration On Your Service"
"Each time someone registers to your service, ping this API to verify if the email is correct and not a disposable email to prevent fake registration. This simple step can prevent fraud."
"Social Proof Notification Widget To Increase Credibility On Your Website"
"Generate and display notifications on your website by installing a widget to show sales and purchase activity messages to your visitors. This will increase your sales and credibility."
"Extract B2B Emails From B2B Social Media And Build Targeted Lists"
"Extract emails and contacts from B2B social media. Find new leads in one click and create targeted lists. Our system will help you to find leads based on job title, location, country, industry, and company size."
## The best marketing suite with Unlimited access!
You can include the image, but I do not think you need the copy in this section.
## The Perfect Toolkit section
"The Perfect Toolkit to Get More Leads"
"Easy to use. Powerful features."
"It's very simple to use our products, just register and start your trial on each product."
"Start with our free plan now. Get the Pro plan with Unlimited access to our platform and all the products we offer without any limit."
If you take the above suggestion, you should remove this paragraph.
"Register and use it now"
"All online"
"Use all the products online Anytime. Anywhere. Compatible with all browsers."
"Reliable technology stack"
"Built on Cloud Infrastructure on top of Global CDNs"
"Grow your business"
"Unleash your growth with lead generation, emailing, chatbot, data enrichment, and more.
"Unlimited users and team"
"Add your teammates and work seamlessly together on our platform."
@Dinakar part 2/2.
## Pricing Plans section
Make sure you are consistently capitalizing Pro plan throughout the site. Doesn't matter if you use lower case or capital, but choose one and stick with it.
"Get unlimited access to all the features"
"Start with the pro plan today and use our fully-fledged platform. No hidden fees. No per-user billing (we hate it)
Remove the (s) on the free plan. Just 1 USER.
## Not sure what's better for you section
You should add the demo call CTA on this part of the page instead of "Start my pro plan" - your visitors should not have to scroll back up to the top of the page to schedule a demo - they should be able to do it right where you are asking them to.
## They love us section
"Over 1,000 business professionals in the world use our products on a daily basis."
"Every day we help thousands of professionals from these companies to grow with us"
Remove both of these sentences and replace with below.
## FAQs
"We're here to help! Common questions and our answers."
"What does the package include?"
"Lead generation, chatbots, review systems for websites, email sender, drip campaign, email verifier, social proof widgets, and many more. When you get our plans, you will get full and unlimited access to all the products. Yes, truly Unlimited features. - With the free plan you can try all of these features but it's limited."
**
"How do we get support after purchase?"
"24/7 live chat support and email ticket support. In most cases, we'll answer you in minutes. Due to COVID 19 support might take longer than usual."
"How can I cancel my subscription?"
"Cancel any time on your dashboard, 1-click. You can also pause and resume your subscription whenever you want."
"Can I really use all the tools?"
"Yes! Use all our tools. Generate and capture unlimited leads, enjoy unlimited data upload, export unlimited data... You truly get all the features. Use these features to grow your company. Try for free, we'll help you grow."
**
"How does your pricing plan and billing work?"
"We believe in transparency. One simple plan for all your needs. Our free plan helps you try the software and gets you started with limited features. — Our pro plan has unlimited features, you will be billed $99 every month (schedule a demo call to get this coupon), you can cancel and re-subscribe any time. As a company with humble beginnings, we know how much our products mean to you and hence a low, flat, competitive price."
## Start your pro plan now! section
"Start your pro plan now!"
"Or sign up for the free plan, no risk, no commitments."
"Don't let this offer pass in front of your eyes. Signing up takes 2 minutes."
I recommend deleting these two sentences and just including the header above and the CTA
"Sign up"
Where's the button to give you more upvotes? I have hit the max..
Haha we'll have to message Courtland on that one. Really appreciate the shout out and follow on twitter.
Hey Dinakar, thanks for the kind feedback. You're up next!
Hey Jeff, thanks for offering this! I have struggled quite a bit to optimize the text on my landing page for ChromeExtensionKit, so I would love to hear any thoughts on parts of the landing page copy.
Hey Ryan. Happy to (hopefully) help. I do want to call out the fact that I am moderately technical, but definitely not a developer, so please forgive if I get any of the details wrong in my feedback.
## Goal
Optimize landing page copy for conversion
## Assumptions
## Questions to ask yourself
## Heading & Subhead
It seems to me you have a couple different value propositions that you could highlight. The first is increasing speed of development. The second is to provide clean & simple set up code so users don't have to go through the struggle to get their environment and everything setup. The third is related to the ebook which includes documentation and grwoth tips (though that definitely seems secondary right now, this seems like it could be really valuable for someone new to the platform).
"Chrome Extension Development, Simplified."
The first option is best if you can quantify - time saving is a big reason people spend money on this kind of stuff (in my experience). If you can't get to that data point, rephrasing in a way that puts the outcome first - in my view, the point is not to have the development simplified (that is a means to an end) but to get their extension in market faster, have it work better than without ChromExtensionKit, etc.
"Jump-start your Chrome extension projects with a variety of battle-tested starter templates and grow your audience with proven tips and actionable advice."
## Buy Now CTA
On the Buy Now CTA may change to clearly call out that you are giving lifetime access
"Buy Now"
"Buy once, get updates free, forever."
Nothing really wrong with this but I would rephrase a little bit.
## The Kit
One comment outside of the copy that I feel compelled to make is that I think it may serve you better to pull the "Features" section above the "The Kit" section. This is due to my belief that people are far more interested in understanding how it helps them before they learn the specifics. You can hook them with "saves you hours of work" then show them what's included in the package and prove out that value prop.
"The Kit"
"What's included?"
"Everything you need to make extension development a breeze"
"7 Basic (HTML/CSS/JS) Starter Templates"
"Starter project files and manifest built out with basic HTML, CSS, and JS. Starter types include content scripts, context menu, browser actions, new tab overrides, browser storage, and more."
If you think it is important to include the specific starter types here feel free - I'm not an expert on this subject to say whether that's important to your customers to see up front but I removed them to focus more on the value add.
"8 React Starter Templates With Utility Scripts"
"Starter project files and manifest built out with React. Also includes scripts for a local dev environment and to automatically build / ZIP your extension for easy publishing to the web store.
"4 Fully Functional Example Extensions"
"Source code of three fully functional and feature complete Chrome extensions, including extensions currently live in the web store with thousands of active users."
This paragraph says 3 examples but the header says 4 - just make sure those are in line.
"Ebook with Publishing and Growth Tips"
"Explains how to use the kit and the example extensions, a guide on prepping your extension for production and publishing to the web store, and tips and tricks on growing your extension."
## Features
As a general rule, I am going to try and rephrase each headline in terms of the benefit or outcome rather than the "thing" itself.
"Why is it useful?
"No config, no setup, no hassle."
What you have currently isn't bad at all if you're attached to that phrasing, but I think it is better to make it a bit more concrete and tied to the value proposition.
"Easy to Use and Navigate"
If you use jump-start in the header/sub-header I don't think I'd use the same phrase again here so I've provided two examples/options (one with one without)
"All contents of the kit are organized by type and each extension includes a README explaining how to use it and extend it. The included Ebook also has a section explaining more in-depth."
"Time-Saving Utility Scripts"
If you have a number (that is worth putting on your page) then it might help to include here. Again, people like when things are quantified.
"Includes scripts that spin up React development environments with auto-refresh, scripts that auto-bundle required extension files for publishing, scripts to lint and prettify your code, and more."
"Unopinionated Starter Templates"
"All starter templates are unopinionated, meaning they are setup so that you can quickly grab one and start developing without needing to remove a bunch of unnecessary boilerplate first."
"Fully Functional Example Extensions"
"All example extensions are fully functional and feature complete so you can easily see how things are done or get inspiration on how to tackle something in your own extension."
"Growth Tips & Tricks Ebook"
"In addition to instructions on how to use the kit, the ebook includes guides on how to prepare your extension for publishing, how to publish it to the store, and tips on growing your audience."
You'll receive an ebook that includes kit documentation, a step-by-step guide to publishing your extension, and a guide that will teach you how to grow your audience.
## FAQs
"What level of experience is needed for this kit?"
"None! You can get value out of this get whether you're a total beginner making their first extension or a seasoned pro who wants to save time. It is recommended however that you have at least a bit of knowledge around HTML, CSS, and JS."
Some minor changes and possibly some grammatical stuff that you likely don't care about but here you go.
"What exactly is a "starter template" in this kit?"
"All starter templates in this kit are functioning Chrome extensions by themselves and have some degree of placeholder content out of the box. The base files, config, and extension manifests are setup such that you can just grab a starter and start building right away. No config, no setup, no hassle. For example, if you selected a new tab override starter template and loaded it up, you'd see the following default placeholder page out of the box when opening a new tab in Chrome: For the above extension example, the starter files would look like:"
"What exactly is included in the ebook?"
"The ebook has the following chapters:1. Introduction2. Choosing a Starter Template3. Example Extensions4. Getting Production Ready5. Publishing Your Extension6. Gaining Traction7. Understanding Extension Stats"
If the Chapter 2 "Choosing a Starter Template" chapter includes the more in-depth documentation referenced earlier you may want to call that out. Technical people (as I'm sure you know) love documentation.
"Can I use the kit for any project?"
"Absolutely. You can use the kit for all your extension projects and as much as you want, both personal and commercial. The only limitation is you cannot resell the kit itself or use the contents to sell a similar kit."
"What are the basic starter templates in the kit?"
"The 7 basic starter templates are: content scripts starter, context menu starter, browser action starter (full page), browser action starter (popup), browser action starter (popup and full page), new tab override starter, and Chrome API starter (Chrome sync storage)."
Hit the post length limit... here's the rest.
PS I wrote this in markdown so if you copy/paste it elsewhere it should look better formatting wise.
"What are the React starter templates in the kit?"
"The 8 React starter templates are: browser action starter (popup and full page), browser action starter (popup), TypeScript browser action starter (popup), browser action starter (full page), new tab override starter, data fetching starter, Chrome storage starter (Chrome API), and a fully loaded React starter (React, React Router, and Tailwind CSS).All React starters also come with scripts to spin up development environments as well as scripts to build and package your extension for publish."
"What are the example extensions in the kit?"
"The example extensions included in the kit are: Welcome – New Tab Page (new tab override with background image and time shown), Password Generator (popup to easily generate passwords based on settings), Search Text (search highlighted text in your preferred search engine), and Day Counter (keep track of life events easily; over 4,000 active users currently)."
"What is the refund policy?"
"Within 14 days, if you aren't satisfied with the kit, reach out to Ryan[at]ChromeExtensionKit.com and you'll get a full refund. No questions asked."
Wow, thanks so much Jeff! This is incredible. I'm already working on incorporating all this feedback since its a million times better than what I came up with. Thanks again!
Awesome, I'm happy you liked my suggestions and no problem at all.
Hey Jeff, thank you for making this!
I recently launched FastJam and a lot of people here advised me to simplify the copy, make it more readable and easier to understand for non-technical people.
I'll take any advise you've got!
I know you are doing this for free, but I'm also running a giveaway and I'll be glad to offer you my services in return.
@wassim check out my feedback below. I went a little outside of just rewriting/editing the copy but just ignore whatever isn't useful.
I placed your original text in italics and provided my recommendation(s) in a numbered list. Anything not italicized and not in a numbered list after the questions to ask yourself section is just feedback/my thoughts. Hope it helps.
## Goal
Make the fastjam.dev page more readable and easier to understand for non-technical people.
## Assumptions
## Questions to ask yourself
## Headline & Subhead
### Headline recommendations
On-demand front-end/static site/Jamstack development
### Subhead recommendations
"You send us your design files in Sketch, Figma, or Zeplin, and we will turn them into a fast-loading mobile-first, static site."
I would insert icons of supported design file types below the subhead. If you are targeting designers or people that have had the site designed already, it will be important that they have the proper format.
I think you can also remove the "Headless CMS" and "Data" sections. Again, this points back to the fact that if you are truly marketing to non-technical people or non-technical designers this information is likely not be relevant at this point in the process. The page speed section piece, however, may be worth keeping.
"Good for landing pages, portfolios, and startup sites"
Remove the "good for xyz" line since that is now covered in the headline.
"Fixed fee per page, you know what you pay up in advance"
"No missing deadlines, get your design coded in no time"
## Sites with Benefits Section
Again, the question arises, do you want to highlight the fact that you use JAMstack, or do you want to simply highlight the benefits of JAMstack without making that front-and-center in your marketing?
I am non-technical, but understand what JAMstack is - I see the importance of explaining this architecture, but they want to hear the outcomes, not the underlying tech.
"Sites with Benefits"
I'd also use the larger purple header text here
"We use the power of Jamstack to ship performant websites and better web experiences to our customers"
Put the value up front, not the technology.
### Better performance
"Better performance"
"Static site means no more time-consuming database queries. You get a better UX and a faster site, even up to 10x."
### Higher rankings
"It's difficult to compete with the Jamstack architecture. You will outrank your competitors in search engines results pages (SERP)."
### More secure
"With static sites, there is no server-side and database operations. No need to worry about vulnerabilities anymore."
This one is a bit more difficult to simplify for non-technical readers but here's my attempt.
### Less expensive
"With less complex development process and maintenance fees, cost is an obvious win. Also, hosting of static files is cheap or even free."
### Easier to scale
"Your product goes viral? No need to worry about downtime and slow performance. The CDN will seamlessly compensates."
### More reliable
Static sites delivered via CDNs, without complex server applications and databases, resulting in a very stable architecture.
## Serverless functions integration
Your target market likely doesn't know what "serverless functions integration" means.
"Serverless functions integration"
"Static doesn't mean stale"
How this headline is changed depends on whether you reference static sites in the other copy. I would also pull this section higher on the page - I think a large percentage of people will want a site that includes at minimum, a form or payments, so this is important.
I do not mind the headline as is, but here is another option.
"We can add dynamic functionalities to your static site. Forms, comments, payment gateways, database queries, API queries, you name it. By leveraging serverless functions, we will turn you static site into dynamic application, with rich experiences."
## FAQs
"What is JAMstack?"
"By definition, JAMstack is an alternative approach for building websites - the JAM here stands for JavaScript, APIs, and Markdown. For you, it means faster websites with better SEO ranking and happier users overall."
A couple of minor grammar notes in the other FAQs
## On-Demand Front-End Developers section at the bottom
"Ready to join the Jamstack revolution?"
This can be rephrased to better communicate the value - again, if you're targeting "non-technical" people, they don't care about or necessarily want to join the Jamstack revolution, they just want to have a beautiful, fast, reliable, cheap site.
## Start a project page
"Start a JAMstack project"
Dude you went over all my copy 😱 this is insanely helpful. Thank you man 🙏
Any time. Hope it helps you reframe a little and better target those non-technical people.
Hey Wassim, thanks for responding. I will take a look and send you my feedback soon. Also appreciate the offer!