I wanted to grow on social media, but I had no idea what to post about

I wanted to grow my social media presence.

But very quickly I ran into a problem:

What should I actually post about?

There’s endless advice on how to write better posts, which hooks to use, and when to publish.

But that doesn’t solve the bigger problem:

How do you figure out which topics people actually care about and what is worth building an audience around?

I started looking for a way to first find real problems people are already discussing online, then create content around those problems, publish it, and see what people actually respond to.

That gradually became the idea behind Prizston.

Instead of just using AI to generate more posts, the idea is to build a full loop:

discover a niche → find real problems → create content → publish → measure audience response → decide what is worth pursuing further.

I’m still building it, and right now I’m trying to understand whether this is a problem other people have too.

When you were trying to grow an audience, how did you decide what to post about?

Did you follow your own ideas, do research first, or just start publishing and see what people responded to?