I was rebuilding the same outbound list every Monday — so I built Kaldo
After years of doing outbound, I realized I was rebuilding the exact same spreadsheet every Monday morning.
I'd export hundreds of accounts from Apollo or LinkedIn, then spend hours guessing:
Who should I contact first?
Which companies are actually in buying mode?
Why now?
The problem wasn't finding companies.
The problem was prioritization.
That's why I built Kaldo.
Kaldo monitors public buying signals like hiring spikes, funding rounds, leadership changes, product launches, and company news to identify which B2B accounts are most likely to buy right now.
Instead of a list of 5 million contacts, you get a short, ranked call list with a clear "why now" for every account.
A few principles guided the product:
→ No CRM connection required
→ No credits or usage limits
→ No sales calls
→ Free forever for up to 25 accounts
I'm curious:
How do you currently prioritize your outbound pipeline? Gut feeling, CRM data, intent tools, or something else?
I'd love to hear how other founders and SDRs approach this problem.
What caught my attention is how much of the product seems to follow from the conclusion that prioritization is the bottleneck.
That may well be true.
I just find it interesting because a lot of outbound problems can look similar from the surface while pointing to very different underlying constraints.
That's the part I'd probably be most curious about.
Good point! and I agree that outbound failures often come from different bottlenecks, not just prioritization.
In Kaldo’s case, I’m trying to solve a harder problem: buying signals are scattered, and that makes it difficult to spot both obvious in-market accounts and “Ocean Blue” prospects — companies outside your usual ICP that are going through a similar shift.
Curious. In your experience, is the bigger challenge finding the right accounts, or identifying the right trigger that makes them worth contacting?
That's actually why I hesitated to choose between those two.
I can see a path where either answer ends up being directionally correct, but they lead to very different conclusions about where the product's value actually sits.
I've got a few thoughts on that, but it's probably more than I'd try to unpack properly in a thread.
What's the best email to reach you on?
Happy to keep digging here — the thread works fine for me, and others might find it useful too. What's your take: finding the accounts, or the trigger? Curious to hear the specifics.
I can share the short version here, but I suspect we'd end up talking past each other without some context on why you think one path leads somewhere different.
What's the best email to reach you on?