I was wrong

In the beginning, I was concerned about the problem we were trying to solve. We were super focused on features, usability, design.

Don't get me wrong: we had to start somewhere, right?

We are a fast, focused team. We execute well.

Decision Mate got its first big client. Huge company. Awesome insights, use cases all over the place. They started using Decision Mate and, rapidly, had remarkable results: engagement ratios to the roof (10x), post-processing times down from 4 weeks to immediate (avoiding human errors) leaving to the teams the (most important in my opinion) task: make the decision.

But I was wrong. I was focused on the product, and what I needed the most was distribution.

The One Million Dollar Question is: How can we be in front of as many eyes as we can?

During this pandemic times, I took my time and talked with colleagues about it. Everyone had a different approach. Bottom line: there is not such a thing as a black book of what to f-do.

So what I did was to chat with my prospect persona. Understand their needs, their pain, how, and where they will be using Decision Mate.

I wasn't "selling". I was "listening".

We are now in a (very) good position.

Our "persona" is anyone who needs to test their product before going live. From a landing page flow to a new app. For that media campaign you always test on Facebook, but you don't get enough data. Within your internal team or with an external group of people.

Yes, I was wrong. But I'm not anymore.