I watched $800 MRR disappear while my churn rate said everything was fine.

Every SaaS founder knows churn rate. I was checking mine every single day.
It looked fine. 2.1%. Totally normal.

But MRR kept dropping. Quietly. Every week a little more.
I kept opening the dashboard expecting an answer. Nothing. Just numbers that looked healthy while revenue was bleeding out.

The problem was not churn. The problem was I had no idea why it was happening. Exit surveys gave me "too expensive." Analytics showed me where people dropped. Neither told me the actual reason.

So I started messaging churned users directly. One conversation told me more than 3 months of data combined. A feature I could have built in a day was sending people away.

That one conversation changed everything. I built Flidget around that moment. Now a small chat opens the second someone clicks cancel and catches the real reason while it is still fresh. And for users who never even reach cancel, drift detection flags them before they disappear entirely.

If your MRR is dropping and your dashboard has no clear answer, that gap between churn rate and actual revenue loss is exactly what Flidget is built for. flidget.com