I will give feedback on your Gumroad product page!

It is some solid copy and visual design on the book, fair pricing, content seems comprehensive in scope, all in all this looks like a very solid product page. Fantastic stuff!

Notes:

1. As I've recommended elsewhere in this thread, try spreading your testimonials around the page rather than all in one block (btw good job putting links with every name)
2. I'd be more explicit about the refund/guarantee
3. Highlight your work with coderfit earlier in the sales copy. Developer career advice is a crowded field and it is important to show how your background makes you uniquely qualified to give advice.

You have a lot of great testimonials and solid copy focused on the reader. I think they could be even more effective mixed together. Start with two testimonials, then the first block of copy, then some more testimonials, etc. This ensures that people actually absorb the different aspects of the page rather than skimming. A minor related point is that any links to twitter accounts, etc to prove these are real people (with their permission ofc) always helps.

I'm only seeing your product page, not your whole funnel, so this could be somewhere else, but I'd like to know more about Luca Dellanna in this page. What makes you so qualified to offer something as broad as life lessons? What experiences and research methodologies have led you to compiling this book? I'm sure you have great answers to these questions and I'd like to see those answers on the product page itself. A PDF of one chapter as a free preview (just link it like I do with WfSD) could also do a lot to convince skeptics.

Good focus on the reader and their needs and goals throughout the copy. There are a few typos, "and a two hours" -> "and two hours" for example. Make sure to edit your product page for grammar because mistakes on the product page suggest to customers that the book might have grammatical mistakes as well.

"you wont be afraid to execute Docker commands in front of your colleagues." is a clear and compelling value proposition. Maybe bold that (after changing you'll -> you in your version)

Do you have any certifications or public work experience using Docker? If so it would be useful to list those credentials.

Finally, the standard advice about offering a no-questions-asked 30-day refund policy applies here.

I like how you included graphics to illustrate concepts in the copy itself.

I'd recommend including as many details as possible in the copy about the tactics you're doing case studies on. If any of these are from first-hand experience that is especially important to highlight. You want to establish trust with your potential customers about who you are and what authority and credibility you have to teach them about the topic.

Finally, my standard advice about getting testimonials and including a money-back guarantee both apply here.

Visualize Value has a great brand, incredibly powerful & consistent visuals, and tight copy. I'd encourage anyone on the thread to study their page as an example of things done right. Excellent use of proof in the images.

The one optimization I would ask for is IF you are using gumroad posts as a content marketing effort, to more clearly explain the value of subscribing to posts on Gumroad. Otherwise, consider a different action to call to in your profile.

Failory has a huge and well-earned audience and I love the strategy of slowly ramping up the price of preorders. Good use of that feature! What do you anticipate the final price will be?

You have an unneeded comma in "interviewed, have" in the first sentence. "You'll finish reading knowing how does product-market-founder fit look like" -> "You'll finish reading knowing what product-market-founder fit looks like." Which reminds me email if you need a copyeditor/proofreader for this book, I can recommend the person who edited WfSD and put you in touch.

Our books are fairly similar in audience and construction, so basically what I recommend is copying the structure and order of my website and Gumroad page. Like with my book, the main draw will be the interviews. Get them with the names, keep them with the content!

Fitness info products are another crowded space, and the best thing this product could do is include a personal narrative, testimonials, samples, and other copy to demonstrate why this information is better than the massive amounts available elsewhere.

This is a great theme page, I appreciate the nod to good docs. You include all of the links and info I would expect. You are very clear about licensing and the separation from Kirby itself which is important. Good integration of the gumroad page and the main sales site.

Small nitpicks:

• "Powerful features and inclusions, which make the Zero One exceptional" -> "Powerful features make Zero One exceptional"
• "With no restrains whatsoever." -> "No restraints whatsoever"
• "Inside and Out" doesn't really make much sense in the list that it inhabits, delete it?

You have done a great job visually demonstrating the use case in the product pictures, but it is worth reiterating in the copy exactly what these assets are useful for. Overall the product has a clear and compelling value proposition.

Software has a lot of standardized licenses, is the same true for design? It would be nice as a customer if the license terms were something standardized and familiar. Same goes for the return policy.

Yes, you can sell license keys on Gumroad, though if you are looking for a more sophisticated integration you may be better off with using Stripe directly. Gumroad supports both one-time and recurring payments, and we've recently been focused on making recurring payments (AKA Memberships) more feature-rich with stuff like tier changes.

You should use Gumroad over others because we have low fees & responsible business practices and we are constantly reinvesting in our creators and community (I could be spending my time writing ads and sales emails but I prefer to spend it helping other creators and Gumroad not only encourages that but it is the default). Gumroad is nine years old, growing, profitable (our basic financial information is public on Sahil's twitter), and is so easy to use that it feels like cheating.

@TDajani Aside from the platform, which I love, I chose Gumroad because the founder @sahil stayed on course at great personal cost despite major setbacks and huge pressure. It's a solid, thriving, and inspiring company that proved it stands for creators no matter what.

You have a great site and fantastic, personable copy plus beautiful examples and a strong design. All I can say is keep an eye out for Gumroad's new memberships features, some of which rolled out recently and some of which are coming soon. These features will give you more options and control as you sell a monthly or annual subscription product.

Usually, I advocate for long-form copy on a sales page, but because yours is clearly a small bit of the end of the funnel having just a few sentences on Gumroad seems prudent. Similarly, given the design focus of your product, a mostly visual sales page works great. For others reading, this site is an example of information-dense non-written copy.

There are lots of books about how to make money with e-commerce and the #1 job of your product page is to explain why yours is better than the rest. This could be with case studies, testimonials from real users of your methods, or links to content that you've created elsewhere that demonstrates credibility and authenticity. Right now, the product page doesn't have the information that it needs to accomplish its primary job, so definitely focus on adding information about the product itself and the process that went into making it.

Very nice picture as a header. My #1 question after reading this product page is "yeah, but will this work for MY business." This is the sort of objection that you can overcome with testimonials, examples, or targeted content marketing.

I also wonder about the use of the word "app." As a software developer, I don't consider a spreadsheet an app, even though this one clearly has a lot of functionality. Perhaps your audience thinks differently.

Finally, I like to explicitly offer a 30-day no-questions-asked money-back guarantee. Refunds suck but they are not nearly as painful as chargebacks.

Very aesthetic designs! I appreciate that each includes a live demo. Also, including your email for customer support is great.

As a developer, I'd like to know what technologies these themes are created with, I'd be afraid to purchase a theme without knowing whether I have the knowledge to customize it.

Your pricing seems inconsistent between products. Some are $5, others are $40, some are a fixed price, others are $X+. I've never purchased a theme before, and I am unfamiliar with the market, and you are sending people to these themes from your own site (smart!) but even with all of those caveats I still want to say that you should think about consistent messaging to demonstrate to your audience why some themes cost more than others.

Finally, it would be helpful to explicitly state what the rights someone has to a theme after purchasing it are and it would be best to do that with a standard license that is well-known among developers.

The most important thing for this page is proof. Link account(s) that you built and operate with 10,000+ engaged followers. Include testimonials from other people who have built large accounts using your methods. As you say in your product page, "There are A LOT of people these days sharing their growth strategies" so make sure you have lots of social proof to help yours stand out.

Overall this is quite good, a few ideas:

1. Take the shorter endorsement from Nikola and move it higher on the page, near the top
2. Consider a slightly longer/more actionable sample, although I like that the sample is directly embedded as an image.
3. A little different than product page advice, but I imagine that with this book being short and narrative-driven, it would work well as an audiobook as well. It may even be short enough for you to record yourself, although I know from experience that recording an audiobook to a professional standard is very difficult, which is why I hired a friend to do mine for me.

Hi @nscode, did you launched on Appsumo? if yes, I want to email you with some questions asking for help.

Most of this looks really great (fix a typo: "Over 70+ minutes of video" delete over or the plus). Before I make any suggestions: what are your conversion rates website -> gumroad and gumroad -> purchase? How much traffic to the website and to gumroad resulted in these 45 sales?

Overall, the copy on this page is really good. You've done a great job of breaking up what is admittedly a wall of text with formatting, although a bit more spacing would be beneficial.

I think it would be valuable to add names and preferably links to your testimonials section. There is nothing on the page to prove that you didn't just make up those customer accolades yourself (although I know you didn't because I looked at some on Twitter). Ofc make sure you get peoples' permission before using their name on your sales page? I did this pretty effectively for WfSD with embedded tweets.

Working with a brand that is an idea "Contrarian Living" rather than a person "Philip Kiely" can be very powerful in the long run when selling information products. However, up front, a person has the advantage of inherent presence and consistency. Bring your icon and banner from twitter over to Gumroad, Indie Hackers, etc and start to develop that visual identity. Put it on your products as well. If people don't know the source of financial information, they'll be skeptical to trust it.

I'm assuming because this is an open source product people are familiar with the product before they get to Gumroad, Gumroad is just the checkout page. Still, even before your important note, I'd put a paragraph describing the project as a whole.

You have a lot of pricing tiers, which can be good, but seven seems a bit excessive. See if you can narrow that down to a few that directly address your users' needs without compelling anyone to overpay for features they don't use. I'd also draw a clear distinction between supporting for the sake of supporting and making a SaaS purchase, which are very different actions for a customer to take.

It took me a moment to figure out what the product was. It looks like it is a short course on design, not the final designs themselves? The main image made it seem like this is a template that I could use to make apps, the other images made it look like a course (and you cannot count on customers to go through the image slideshow). Start by making it clear exactly what you are selling and who the audience is.