Since many IHers are focused on growth I wanted to bring some more insight from advanced SaaS owners about more important KPIs. Retention is key for any SaaS company, especially because it's way easier to keep customers than to acquire new ones! It would be like trying to get a new date every night when you already have a significant other - it's just way more effort than necessary! Retention is the key to building a lasting relationship with customers so that they keep coming back to your product or service. Plus, it's way cheaper to keep customers than to acquire new ones - so let's all focus on retention, shall we?
Jamie Shanks, the founder of Pipeline Signals, is living his best life! He's armed his sales and customer success teams with a super-powerful tool to grow their business. Over the last 10 years, Jamie and his co-founder have trained and mentored an army of half a million sales professionals. Now Pipeline Signals is taking that to the next level by automating the process. But that's not all Jamie has up his sleeve. He's also implemented some super-clever strategies to educate his members on how to use his service and how it's reduced churn for their MRR model. So hop on the Pipeline Signal train and get ready for your business to skyrocket!
I'm going to write more about retention here because I am looking at add some new cool tools for IHers that build high retention & low churn products!