I'd love to get your feedback!
Hello, fellow community members!
We received feedback from a user who said that they feel the copy on our product page doesn't explain who the product is for. Do you agree?
If you think that our product page copy could be improved, please let us know how we can change it to better explain our product. Thank you!
Our target audience is social media agencies/managers, solopreneurs, and small business owners. We want to make sure that they know that our product is meant for them and can help simplify their workflows.
Any help would be much appreciated. Thanks in Advance!
Site: https://curatora.io
It took me a while, but if I'm understanding correctly, the process is:
Your video explains this well (and was very well produced).
But your site didn't make that very clear to me before I watched the video.
My #1 question is: What do your potential users already know about the benefits of content curation?
I feel like a huge percentage of your potential users have figured out through research, experience, or intuition that posting links to articles and videos is a great way to engage without having to produce content. Similarly, I think social media agencies and managers would already understand this concept as well.
If that is true (which I'm not an expert and could be totally wrong about), I don't think you need to do so much work explaining the benefits of curation instead of just showing potential users how you can fix their pain point by effortlessly finding great content their customers will love and engage with.
I hope that makes sense. It just seems like as of now your landing page is selling to a potential customer who hasn't already learned that it is far easier to post links to engaging content than create it themselves (I feel like anyone that has ever written a blog post with limited engagement has probably learned this the hard way).
Instead, I think anyone that is finding Curatora (great name, by the way) is already primed to understand the value you are offering as soon as you show them.
Hey, thank you very much. It was really helpful. We've changed our main heading to "Easily find and share highly-Relevant content to keep your social media streams flowing!"
Does it now make sense?
https://curatora.io
I think I get what it's about. I feel the headline could be improved though to make it snappier? Maybe something like: "Spend Less Time Sharing More" "Make Your Brand Stand Out".
What would help massively I think is highlighting any past performance. Has your tool done what it claims for anyone (early beta users?)? what happened (followers up, engagement up)? All that stuff that just adds to overall credibility.
Hope that helps!
Thank you so much @remoz