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7 Comments

I'd love to hear your feedback on a product idea 🙏🏼

Hi,

I'd love to hear your feedback on a product idea 🙏🏼

As Makers, my friends and I have noticed that in each of the products we have built our user experience has been lacking in anything related to notifications.
Due to a lack of development resources and the desire to invest our efforts in developing and upgrading the core product, we usually follow one of these two paths:

  1. We don't develop a notification system at all. In products that notifications are not a critical part of the product performance, despite all the benefits of user notifications (marketing, conversion, retention, etc.), we give up the notification system for other product features and modules.

  2. We develop the minimum necessary infrastructure base to create the most basic notifications. Down the road upgrades are needed and the system requires regular maintenance.

In addition, it is very difficult to measure the positive or negative impact of the notifications on users, and to understand whether the notifications are useful and achieve the purpose for which they were created, or are bothering the users and causing them to turn off the notifications altogether or worse to abandon the product.

We recently decided to develop an independent infrastructure for notification system. (For internal use of our products only)

One that we will invest in on-going development efforts and will invest heavily in unique user experience, management and content system, smart scheduling and contextual systems, dashboard for statistics and insights and of course everything in simple sdk implementation with easy access to API and most importantly after initial implementation the system can be managed and maintained directly from a management panel with minimal need of the development team.

The idea behind the project is to allow us to adopt an advanced notifications system in just a few hours, with each new product we develop and thus stop neglecting this very important feature.

Now, deep into the advanced characterization and the beginning of the system development, we wonder if this might be a system that companies would like to embed in their product?

What do you think about instant notification system or notification system as a SaaS in general?

Did you have the same doubts about developing a notification system for your product?

Do you think companies are doing enough to provide users with an effective, relevant & customized notification experience? Or will they be happy to get help doing so?

We would love to hear what you think.

Thanks

on February 25, 2020
  1. 3

    One thing is for sure, notifications are difficult to build properly. As a developer I see the value in this:

    • An API that could be used both on the front end and on the backend to simply "fire and forget".
    • Nice UI widget that I can customize that connects automatically to the correct channel - eg. by user id and keeps track of "seen", "not seen", "read", "not read", etc., as well as display them in a sort of a dropdown.

    Might be an interesting product that someone technical would understand the value of. Especially as products become more and more "realtime" or "collaborative", and these kind of features are common place. 👍

    1. 1

      Thanks so much for the feedback!
      I also tend to believe that developers are the ones who see the value in this kind of product.
      But I also think that with a great user experience, product people will also see the high value it can provide to users..

      1. 1

        Yeah, polished notifications UI with all the complicated state management around little interactions is time consuming to pull off. And yet, it's not part of the core product as much. However, please be aware that Intercom, for example does have an API you can use to send messages to the user from the backend. In the context of that, your product would make sense for companies who can't use Intercom and would have to have a self-hosted solution for security / regulation reasons.

  2. 2

    There was a recent software engineering daily episode that's about a notification s company.

    1. 1

      Sounds interesting .. Can you share more details?

  3. 2

    Hi @Aviram_kadosh, based on my experience with various customers - people find it somehow annoying to "push" for notifications because they add some kind of pressure on their shoulders. If it's not something urgent happening in real time then a simple reminder email would be fine once in a while, of course depending on your SaaS business.
    Play simple, play clean and be honest about your work - this is my opinion.

    Best,
    Alex

    1. 2

      Hi @Aviram_kadosh, I agree with @alexmano that push notifications do not have the best reputation amongst most users, but I understand there are some cases where push notifications are really helpful. For example when you are looking for a property to buy, push notifications are helpful to inform you the moment a house on the site matches your search criteria.

      I have used OneSignal (https://onesignal.com/) for a project once and it works really great. It's fairly easy to set up and requires only a small amount of code. It might be worthwhile to check it out.