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Idea Validation: Simple Audience Insights

Hello IH,

PROBLEM:
Getting Audience Insights is too time consuming, too expensive and requires expert knowledge.

This rules out a lot of small teams/founders from gaining insights from Audience Profiling.

IDEA:
To provide Audience Insights directly to your inbox based on your site/app traffic.

A few points:

  1. This would be an app that you could integrate with Google analytics or Intercom.
  2. Emails would contain a break down of your recent demographics and 'Audience Insights' such as "Your audience are 1.4x more likely to be interested in Entrepreneurship", "Your audience are 2.3x more likely to agree with the statement "I'd rather sign up for a subscription than pay extra to own it".
  3. These insights would be collected from the users directly in Intercom or from the clients analytics stack.
  4. "Data fusion" would be used to 'extrapolate' the insights from the demographic information.

Would this be something that interests you guys? Is this a problem you have? Would you pay $10/15 per month for it?

PS: This is my first time posting but I have been a lurker for a while and I just wanted to say I love IH, I get a lot of great inspiration and information from here!

on September 18, 2019