I have written a book tutorial that is around 100 or so pages. I am wondering how I can reach a bigger audience when selling a book. I currently have around 2K for the audience on Instagram, but I would like to increase this to 10K+ more. Any tips from people who have done this would be great!
I was thinking about creating a splash page for it, but I wonder how effective that is.
I'd definitely go with a landing page for the book - you can combine it with some blog posts to get some SEO traffic from search engines.
Where are you planning to host the book for sale? I have my books hosted on Leanpub.com, Amazon and Gumroad. All these options will give you some traffic. In addition to this, you should definitely use your Instagram/Twitter/mailing list audience to market the book to.