If AI makes work faster, why aren’t teams actually moving faster?

We keep hearing that AI speeds everything up: coding, content, research, support.

But when you look at real teams, overall speed often doesn’t change that much.

Why?

Because the bottleneck isn’t execution anymore — it’s decision-making.

AI can generate 10 landing page variations in minutes.
But teams still:

debate which one to choose
wait for stakeholder approval
go through multiple feedback loops

So AI accelerates creation, but not momentum.

In fact, the more options AI gives, the harder it becomes to decide.

So where is the real bottleneck now:
the tools, or the way teams make decisions?