If ChatGPT doesn't mention your product, this tool is for you

I run a portfolio of 14 MVPs at Inithouse. A few months ago, I started asking AI assistants — ChatGPT, Perplexity, Gemini, Claude — to recommend tools in each category we compete in.

The result? Silence. Most of our products didn't exist in AI answers at all.

Not because they were bad. Because AI had no signal to work with.

The problem nobody's talking about

SEO has been the default growth channel for indie makers for years. You write content, build backlinks, climb Google rankings. But there's a new layer now: AI-generated recommendations.

When someone asks ChatGPT "what's the best tool for X," it pulls from whatever signals it has — web content, citations, structured data, third-party mentions. If your product isn't in that mix, you're invisible to a growing chunk of potential users.

And here's the uncomfortable part: you have no idea what AI is actually saying about your product. You might rank #1 on Google and still get zero mentions in ChatGPT or Perplexity.

So I built something to check

That's how Be Recommended started. I needed to see what AI models actually say when users ask about categories relevant to our products.

The tool scans multiple AI engines — ChatGPT, Perplexity, Gemini, Claude — and shows you exactly how each one describes your product (or doesn't). It highlights gaps: are you missing from "best X tools" lists? Are competitors getting mentioned while you don't? Now you know.

More importantly, it tells you what to change. What content signals are missing. What structure AI needs to pick you up. Think of it as the Search Console for the AI era.

What I learned building this

A few things surprised me:

AI visibility doesn't correlate with Google rankings. We had products ranking on page 1 of Google that got zero AI mentions, and products with minimal SEO that showed up in Perplexity answers because of a single well-placed third-party review.

Each AI model works differently. ChatGPT and Claude tend to synthesize from broad web content. Perplexity cites specific sources. Gemini does its own grounding. What works for one doesn't automatically work for another.

Small signals matter disproportionately. A mention on a comparison site, a Product Hunt listing, a structured FAQ on your landing page — these tiny things can flip you from invisible to recommended.

Who this is for (and who it's not)

This is for indie SaaS founders, solo makers, and small teams whose product is invisible to AI-generated recommendations. You built something real — AI just doesn't know it exists yet.

If you're a Fortune 500 with a brand team and an enterprise SEO agency, you probably don't need this. This is for the invisible SaaS.

Try it

Check if AI recommends your product: https://berecommended.com

I'm Jakub, builder at Inithouse. Happy to answer questions about AI visibility, GEO, or how we're approaching this across our portfolio.