If you are founder doomscrolling, you are 'doomed'

Building a startup is a battle for your attention. Most founders are losing that battle to the "Infinite Scroll" before they even finish their morning coffee.

For reference, we check our phones 96 times a day. Most of those checks lead to the same place: an algorithmic feed engineered to keep you scrolling, not informed.

Here is the ROI breakdown of your digital diet when comparing between newsletters and doomscrolling:

Doomscrolling (The Sugar): Designed by 1,000+ engineers to keep you hooked. It offers 15-second "hits" of information that leave you with zero retention and high context-switching costs.

Newsletters (The Protein): Curated by experts, not algorithms. They offer 5-10 minutes of deep, focused reading that actually builds your knowledge base.

The "Founder" Stats:

Time Spent: Social media averages 2.5+ hours/day for low return on your attention. High-quality newsletters take 30 mins for actionable, interesting insights.

Trust Factor: Only 39% of people trust news on social. 68% trust the writers they subscribe to.

Mental State: Feeds are designed to be infinite (anxiety-inducing). Newsletters are designed to be finished (closure).

The Pivot:
Stop treating your brain like a trash can. If you want to build something significant, you need "Protein" content that helps you think, not "Sugar" content that helps you distract.

The Challenge:
Swap one "Infinite Scroll" app for one high-quality newsletter today. Focus is your only unfair advantage—don't trade it for dopamine.

That's why we built thebilig.com - the newsletter reader and discovery platform that lets you find interesting, high-quality written content and read it in an organised space.

How would you rate your attention split between doomscrolling and productive spaces such as newsletters and other high-quality written content?