If you had to choose one channel for your B2B Brand, and only one, what would it be?
We see tons of hacks and people saying "go to this new channel, you're missing out!". Most marketers are jumping from one task to another, getting tired. Let's try to focus and make choices.
If you had to chose only one channel that works today, and shall be the best investment you do now for your future growth, what would it be?
For B2B I would go with direct reach out (LinkedIn, calls, emails and events) not in specific order .. but it's also niche dependant
Direct reach out comes up a lot here. Not the channel we are the best at, but that's definitely something to try!
As much as I don't really love it there, LinkedIn is great for b2b
If you ask me to bet on one channel for the next 2 decades, I say cold email. Super low chance it will die out like IG/Tik Tok, and once you figure out how to close via cold email you're set.
Interesting! Do you manage to get a good conversion rate from cold email?
10% - 15% conversion into conversations from custom ones
Oh that's impressive. I definitely need to tackle this topic