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If you had to grow a SaaS from 0 users today, what marketing strategy would you choose?

I'm curious how experienced founders approach SaaS marketing in 2026.

There are so many options:

  • SEO

  • Reddit

  • X (Twitter)

  • Product Hunt

  • Content marketing

  • YouTube

  • Cold email

  • Paid ads

  • Affiliates

  • Influencer marketing

  • Communities

If you were starting with a small budget, where would you spend your time and money first?

I'd especially love to hear:

  • What channel brought your first 100 customers?

  • Which marketing tactic had the highest ROI?

  • What ended up being a waste of time?

  • Any underrated growth strategies you'd recommend?

Looking forward to learning from everyone's experience.

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