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4 Comments

If you have an idea but haven't started building yet — what's the actual block?

I've been talking to non-tech folks who have an idea sitting in their head (or in a Notion doc) for months — but haven't started building. The
reasons they give me aren't "I don't know how to code." It's more often:

  • "I don't know if it's even possible with AI tools today"
  • "I don't trust myself to pick the right tool to start with"
  • "I'm scared the first attempt will fail and confirm I'm not cut out for this"
  • "Every time I sit down to start, I open YouTube and lose 3 hours"

If you've been in this spot — even briefly — what was the actual block for you? Was it tool overwhelm, fear of failing publicly, lack of a small
enough first step, or something else entirely?

Trying to map the real shape of this before I assume.

on May 20, 2026
  1. 1

    This was me for the longest time until I found the right person that was able to push me past the edge. I believe it's really about surrounding yourself with the right people and allowing yourself to fail

  2. 1

    I have a Trello list called projects. When a "brilliant" idea comes to my mind, I add a card to this list. Some ideas I turn into projects, and some of them are too complicated or not interesting enough to start building. The main reason I don't start some projects is that I don't know how to monetize them, so I return to them from time to time to rethink options.

    1. 1

      "Don't know how to monetize" is a category I hadn't framed in the post — most people I talk to stop at "can I build it" before they even get to "should anyone pay for it." Yours sounds like the inverse — execution is solvable, but the path from working thing to revenue is the unsticker.

      Curious — of the ones you DID turn into projects, was there a specific monetization signal that made you commit (someone offered to pay, you tried something similar before, etc.), or did you commit anyway and figure it out later? The decision logic between "stays on the Trello card" vs "becomes a project" sounds like it might be the actual research question here.

      1. 1

        The only signal I consider is that I would buy it myself. My projects are small ones, mostly Google Chrome extensions or Trello power-ups, which I create mainly for myself.

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