I am preparing to launch my tech startup on Product Hunt soon - an all-in-one platform for creators and educators to build and grow their education / community brand .
Before i hit that launch button, I want to learn from those who have already been through it.
I am especially curious about:
The obvious mistakes - What did you do that seemed smart at the tme but urned out to be a waste of time/money?
The non-obvious ones - What caught you by surprise? The things no one warns you about?
Your biggest regret - If you could go back to day one, what's the ONE thing you would change?
The hardest thing about B2B is that you're often selling to someone who didn't budget for your category. They need the result you provide but never planned to pay for it.
The products that win here usually create a new budget line (by being categorically new) or steal from existing budget by making the ROI comparison obvious. Which of those are you trying to do?
The biggest thing I would do differently is talk to potential users much earlier and much more often. Not just after building something, but before and during building.
It's very easy to design a product based on your own assumptions, but real progress starts when you shape the product around how users actually think and work.
Also, even the best product won't succeed if you don't have a clear way to reach the people who should use it. Distribution and feedback matter just as much as the product itself.
Any suggestions? What did you do differently that changed everything?