If your pitch cannot catch my attention within 5 seconds, you failed

I get messaged and spammed on Linkedin all the time about checking out their products. I have nothing better to do so I check out their site. There's only been TWO out of hundreds that caught my attention. Clickedin. Cause I thought the name was cool so I did more research on their site and Google. But turns out it's a shit product. I still wanted to try out the product because I still like the name and I was in a good mood. The person that messaged me was a hot women. I told her, I will buy the product if she can link her Facebook profile so I know she's legit. Never heard back. The second was, they sell NFTs of trees and plant them in real life. I know nothing of NFT but thought this was cool and bought one so I can own my first NFT and for a good cause. On Indiehacker, I would occasionally check out everyone's site but so far nothing has caught my attention within 5 seconds. Most have been, we are a mailer, we have a chat, we have a site analytics. After 5 seconds, I just stop reading the site or what you have to offer. I need to know in 5 seconds why I NEED your product, why I cannot live with out, me saying to myself, wow, that's cool. Just my take.