If you're not building, you're selling
There seems to be a lot of technical people on Indie Hackers looking at marketing as some sort of witchcraft.
While it's definitely harder than it looks, we all need to realize something: If you're not building your product or service, then you need to be selling it.
Sales (i.e. talking to users) is a form of marketing in the same way that content, ads, press, social media, SEO, partnerships, etc. are.
So get out there and talk to users!
Many build and refuse to sell. When they have zero MRR, they build a new SaaS and repeat the same mistake.
Yeah, that's exactly what I'd like to do. I feel like selling just isn't for me, I'm much more comfortable with building part. It's really hard to get out of your comfort zone.
Do you enjoy having $0 MRR to show for your efforts?
Nothing is more uncomfortable than poverty!
It's easier said than done. Finding users takes time.
I know my service can help almost every small to medium size startup using AWS, but where can I find them?
Cold emails? LinkedIn outreach?
I am sure you must have tried but just wanted to mention.
I've tried LinkedIn, but all I find is the people working in large enterprises.
For example I'm desperate to find where the people who use Heroku are!
Also I haven't used cold emails, cause I don't have the emails of my target audience at first place.
There are many services for ColdEmail that can help. Like LemList, Uplead etc.
But I get your point. Getting people who use Heroku and then convert them as a customer is not an easy task and it may need to to spend more time on creating content/videos and drive users.
Takes time definitely but keep doing it until people start identifying your product.
Also, there are services who can do the prospecting for you if you give them exactly what kind of audience you need. For example, if you can define like 'I need B2B companies in Europe with a spend of more than $2M and has more than 20 employees with footprint in AWS'. There are prospecting companies who can get you the email list.
Thanks for the advise.
I've heard about LemList, I'll try it for a month or two to see how it works.
I also haven't done much regarding creating quality content and video, but I think it's time to work on it (although I don't have good experience with blog posts - I don't know maybe they were irrelevant to my goals).
Regarding those companies, unfortunately I don't think I can afford it for now.
Good Thought!!!