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If you're thinking of running a Black Friday deal, my lessons earning 3 months of profit in a week last year might help
by
Cory Zue
https://www.coryzue.com/writing/black-friday/
Great writeup @czue! I really like the points you bring up on “adding value” vs devaluing with a huge discount and driving extra traffic during the sale.
Are you planning a sale for this year and are you going to try anything new? I’ve been experimenting with countdown timers on Superset to add some urgency to the discount period.
Thanks @mrcoles !
I'll do another sale this year. Not planning to change the playbook much (though will not discount as much as I did last year). I've been working on the next installment of my Django SaaS Guide to time a release with the sale. Hopefully that provides the extra traffic this year.
What's superset? A countdown timer could be fun...
We’re powering fitness creators’ online businesses with Superset: https://www.supersetapp.com/
The focus is more on scaling than just 1on1 training, so being able to sell a one-to-many membership is super important and we’re putting a lot of work into marketing/launching tools to support folks who may be new to selling online instead of IRL.
Here’s a screenshot of a countdown we’re doing so people can offer a waitlist before a launch to gather leads, but we can re-use it for limited time coupons too in order to increase urgency: https://mrcoles.com/media/test2/supersetapp-waitlist-countdown.png
Ah cool! Any idea how the countdown is working?