There's an imbalance. People who are building an audience are sharing the way they built a successful company, which is by building an audience.
So when you go to learn about how to build a business, who do you find giving advice? The people who build audiences.
Don't get me wrong, building an audience is a very solid and successful strategy for many. My favorite example is Daniel Vassallo, who started building his twitter following in February of 2019, and has crossed $100k in sales in just over a year from that point.
But building an audience isn't the only way. Right?
If you've built a product with ZERO audience, through some other means, share how you did it below!
I think it's important that people like you speak up. The audience strategy is constantly being shared by people building one. The non-audience strategies are busy doing other things, so they don't get shared nearly as much.