⚡ IL - Importance of Google Analytics / Become a Friend of IL

Hi there.

After months of sending the IL newsletter, I’m launching IL’s membership program. It’s called Friends of IL and is entirely optional "you pay if you can".

It’s a model based on the idea that the most enthusiastic, loyal readers are willing to pay a small fee in order to keep IL fully accessible for everyone. It depends on the generosity of those who feel strongly about avoiding a two-class system of free and paid tiers.

I will add more perks over time (including exclusive discounts on my products), but right now Friends of IL are just that: generous supporters of this humble newsletter. If you get something valuable out of it and believe that $1.60 per month won’t break the bank, consider becoming a friend.

Thank you!

– Falak

Join As A Friend Now →

---

How important is Google Analytics?

If you think analytics just give you simple metrics like "bounce rates, page views etc" then learn more about what it can really do for you. Analytics tools (including GA) can help you:

• Find product-market fit (by letting you analyze usage data to find what features work best for high-paying customers),
• Scale (by letting you understand user acquisition by marketing channel, to know what campaigns work), and
• Optimize your business (by letting you take those user acquisition campaigns and make them more profitable)
• Conversions ( by guiding you to improve your conversion rate or to maximize your marketing effort on what converts well.)

---

• Getkap.co is an open-source screen recorder built with web technology
• Master the-art-of-command-line in 1 page (76.6K stars on GitHub)
• If you have to handle DNS records manually, use LetsEncrypt, a nonprofit certificate authority providing TLS certificates to 200 million websites.
• Ditto (Clipy for macOS) is a free clipboard extension that saves last copied items.
• Use Phrase Express and add templates to automatically insert a specific article, sentence whenever you type "XY".
• StackOverflow Focus is a chrome extension that removes all unnecessary clutter from StackOverflow
• Letterstack is a collection of articles, podcasts, videos and other resources to help creators build, grow and monetize a newsletter.
• Fazier is a discord community for solopreneurs and makers. It is purposefully divided into 24 channels so that everyone can fit in. Discuss, learn, celebrate, collaborate and build in public there. Join now for Free or become a paid member later on.
• To unlock more snippets, 👉 come Inside.

---

CourseMaker →
CourseMaker is a new self-hosted online course platform for developers. Slick course creation experience, open-source Gatsby theme if you want to roll your own, affordable hosted option if you prefer. 50% launch discount for October.

Now You Can Add Multiple Links In The Sponsor Description.
Please support by sponsoring an Indieletters issue sent to our 1700+ subscribers (77% US audience), open rate is 44%, CTR is 15.4%. Book an available slot here 👉 Indieletters Sponsor Calendar

---

Hacker News comment

1. Sales is a lot like golf. You can make it so complicated as to be impossible or you can simply walk up and hit the ball. I've been leading and building sales organizations for almost 20 years and my advice is to walk up and hit the ball.
2. Sales are about people and it's about problem-solving. It is not about solutions or technology or chemicals or lines of code or artichokes. It's about people and it's about solving problems.
3. People buy 4 things and 4 things only. Ever. Those 4 things are time, money, sex, and approval/peace of mind. If you try selling something other than those 4 things you will fail.
4. People buy aspirin always. They buy vitamins only occasionally and at unpredictable times. Sell aspirin.
5. I say in every talk I give: "all things being equal people buy from their friends. So make everything else equal then go make a lot of friends."
6. Being valuable and useful is all you ever need to do to sell things. Help people out. Send interesting posts. Write birthday cards. Record videos sharing your ideas for growing their business. Introduce people who would benefit from knowing each other then get out of the way, expecting nothing in return. Do this consistently and authentically and people will find ways to give you money. I promise.
7. No one cares about your quota, your payroll, your burn rate, etc. No one. They care about the problem you are solving for them.

---

Search GitHub instead of Stackoverflow when in trouble

Sometimes you get stuck despite following the documentation, then instead of phrasing problem in your words and trying searching on Google or StackOverflow, just copy one line of code that you think other should've written in their projects before and search for them in GitHub. Now the result depends more on what you've copied, not how did you express yourself. And it's less likely to be "misunderstood".

---

1. The billion-dollar blog by Nathan Barry (must read)

2. The ultimate guide to using UTM parameters

3. Six figures in 6 days by making iOS 14 icons

---

Today I thought why not I re-feature products from humble indie makers as these are the people who spared a minute to thank me. And I want to give back to them.

• Newsletter Tribe Discord - a next generation community for newsletter creators only
• https://buildfaster.co/ - HTML Templates made easy as pie by @BraydenTW
• https://ventureslist.com helps early-stage startups develop funding knowledge and strategies by showing essential resources in the investment life cycle by @felix12777
• http://newsletter.paoloamoroso.com is a weekly practical resource on Google products and related tech: links to tips, tutorials, apps, and resources that will expand your Google toolbox by @PaoloAmoroso
• https://strikingdigital.com - generate unlimited leads, emails, LinkedIn search finds, email sending, sales cadence, email verification, onboard your entire team, plus more for a flat $99 monthly fee by @dinakar
• https://www.pagemarker.io/ is a web based bookmarking app helps users never forget about the content that save later. They setup can setup a weekly email reminder that will send their most recent bookmarks to their inbox, add notes to save important snippets and organize links with folders and tags. Full-text search is also available for premium users. They can type a sentence in the search bar and the app will show them the exact link they are looking for by @cloubao

---

💌 Subscribe: https://indieletters.com/
✨ Discord: https://discord.gg/UkyDKHf/
🐦 Twitter: https://twitter.com/indieletters1/
🌈 LinkedIn: https://www.linkedin.com/in/falakdigital/
🚀 Become IL friend: https://indieletters.com/friends/
💰 Sponsor Indie Letters: Check available time slot now →