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⚡ IL - Prevent churn by letting customers pause their plans

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Attract new audiences by creating text-based interviews

Text-based interviews played a huge part in Indie Hackers growth. And they're not alone --- Pat Walls of Starter Story got 12.6M impressions in a year by interviewing founders.

What's more, from outreach to editing to publishing, it only takes about 30 minutes of work.

Text-based interviews make for great content and they're way easier than creating articles from scratch. They also bring the interviewee's audience into your ecosystem. And they can be great for SEO too.

All you have to do is create an interview template that you'll use each time. Then reach out to people in your industry, starting with people you know. When reaching out, keep your message short.

Tell them why you want to interview them, specifically. Show social proof and let them know what kind of exposure they'll get. Don't be afraid to follow up. And after they've completed the interview, make sure to proof-read & edit it.

P.S. Start interviewing your SaaS customers. They will feel special and you will get a blog post, and the interviewer's free promotion will hopefully bring more customers. Recently, EmailOctopus conducted a text-based interview of TheSlice creator


Amy Hoy's "business in four sentences

  • Work on the basics every day.
  • Solve your customer's pains.
  • Market constantly.
  • Ship.

Prevent churn by letting customers pause their plans by @nickfogle

Reduce churn by allowing customers to put their subscriptions on hold.

Nick Fogle of Wavve ($123K/mo) saw an immediate 3% decrease in churn when he started allowing his customers to pause their subscriptions instead of canceling outright.

His paused users weren't paying anything so it was a lot like losing customers at first, but he found that they were way more likely to reactivate. And when they did, that was money in his pocket that otherwise would have been lost.

If you decide to give users the option to pause, you can increase the likelihood that they'll come back by sending email reminders and limited-time offers. You can even let them set a date for the plan to automatically reactivate.


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  • It's not the load that breaks you down, it's the way you carry it. (Tweet)

  • Are you looking for freelance work & actively posting on Linkedin? Then use the LinkedIn name pronunciation feature. And add your message such as "I grew X to six-figures in a year or any other client success." This way your chances of getting a job through LinkedIn increases.

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1. The Carrd Story: 7 steps to $30k MRR with zero marketing (2019)


2. Free graphic design resources for marketers by @jaideep


3. To get leads from uneducated markets, go after potential buyers, not after learners by @andreeamaco


4. Seven practical examples of how to improve CTA's by @MrAtiebatie


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  • join.coulf.com — a community for founders. Build meaningful relationships, better products, stay accountable and more. All made possible by the community. by @Dinakar
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  1. 2

    Thanks for the menitoning buddy, really appreciated it @FalakDigital

    1. 1

      I hope it gives some awareness to your product

  2. 2

    Thank you @FalakDigital - another great one!

    1. 1

      My pleasure ❤🖤❤

  3. 2

    Thanks for adding I Can Now Code in Indie Maker's products :)

    1. 1

      Was Icancodenow booked?

      1. 1

        What do you mean by booked?

        1. 1

          I mean Icancodenow.com was registered by someone else.

          1. 1

            Mine one is I Can Now Code, the one you mentioned is I Can Code Now. I only registered one. Are you suggesting I should register both domain names?

  4. 2

    Thank you so so much for adding join.coulf.com - the community of founders.

    ..and out of all days, today I decided to do some migration work and changed the nameservers, hope it works when someone visits. 😂🤦‍♂️

    1. 1

      My pleasure. By the way, site is not loading. Check it

  5. 1

    Thanks for the great article 🙏

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